There is a new makeup movement taking over the YouTube world -- a lot of YouTubers are trying out 1920s-inspired makeup. Bésame Cosmetics is the company that started this idea, as it is currently the only manufacturer of this makeup.
The brand was founded by Gabriela Hernandez out of a "fascination with art, history, and beauty; a vintage makeup brand which honors the style, spirit, and sensibility of female beauty." The brand features many unique products such a multi-purpose mascara "cake" that can be used to line your eyes and fill in your brows, in addition to being used as a mascara.
Although the brand has been around for a few years, there has been a recent spike in interest thanks to the many YouTubers reviewing the products. It is also a brand that is quite popular on the Mad Men set with makeup artists using the products. The product is now a top-seller on Sephora, as well as other makeup websites in addition to its own website. Because of the unique product offerings and formulas that try to replicate the 1920s and the beautiful vintage packaging, this makeup style is here to stay.
What's Driving This Trend
- 1920s-inspired Makeup
- Opportunity for beauty brands to create their own 1920s-inspired makeup collections and cater to the growing demand.
- Vintage Packaging
- Potential for packaging companies to design and manufacture vintage-inspired packaging for makeup brands looking to tap into the 1920s trend.
- Influencer Marketing
- Chance for makeup brands to collaborate with YouTubers and social media influencers to promote their 1920s-inspired products and reach a wider audience.
Who This Affects Most
- Beauty
- Disruption opportunity for beauty brands to innovate and create 1920s-inspired makeup collections, drawing inspiration from Bésame Cosmetics.
- Packaging
- Opportunity for packaging companies to provide vintage-inspired packaging solutions for makeup brands capitalizing on the 1920s trend.
- Marketing
- Chance for marketing agencies to help makeup brands leverage influencer marketing strategies to promote their 1920s-themed products.
