Party culture transforms to include immersive tech and distinct narratives
Trend - Party culture is slowly transforming to include novelty experiences that prioritize more distinct forms of engagement, whether through tech or through spaces designed around enforced narratives. This shift comes as the norm of partying makes way for interactions that aren't solely centered around meeting people and consuming alcohol, but in elevating memorability.
Insight - The wellness movement has caused many consumers, including young people, to reconsider the benefits of taking part in things like partying and drinking. Between this shift and the often high costs associated with partying in the traditional sense, many young consumers are making it a point to spend their money on nightlife options that offer a more distinct and memorable experience.
Insight - The wellness movement has caused many consumers, including young people, to reconsider the benefits of taking part in things like partying and drinking. Between this shift and the often high costs associated with partying in the traditional sense, many young consumers are making it a point to spend their money on nightlife options that offer a more distinct and memorable experience.
Workshop Question - How can your brand transform the experiences it curates, or the campaigns it pushes out, to prioritize customer experience and memorability?
Trend Themes
-
Novelty Experiences — Consumers, especially young ones, are looking for distinctive and memorable experiences that transcend the traditional party scene.
-
Immersive Technologies — Virtual and augmented reality technologies continue to change the way people consume music and interact with their favorite brands.
-
Interactive Gaming — Gaming events and video game partnerships continue to rise due to the increasing popularity of eSports and the desire to offer interactive, physical gaming experiences.
Industry Implications
-
Hospitality and Events — The party culture shift toward novelty experiences presents significant opportunities for hotels, event venues, and entertainment companies to offer unique and immersive experiences.
-
Music and Entertainment — The rise of virtual and augmented reality technologies, as well as immersive gaming experiences, offers new avenues for artists and companies to create interactive music and entertainment experiences.
-
Interior Lighting and Design — Customizable and interactive lighting solutions, like Nanoleaf Square, offer a new way for consumers to personalize and change the ambiance of their homes and offices.
6 Featured, 53 Examples:
123,005 Total Clicks
Date Range:
Nov 16 — Jan 18
Trending:
Warm
Consumer Insight Topics:
