Category
Tech
Delegated Interfaces
Trend cluster
Category
Revamped
Partying
Party culture transforms to include immersive tech and distinct narratives.
4.3
Trend score
Trend
What is the Revamped Partying trend?
Revamped Partying: Party culture is slowly transforming to include novelty experiences that prioritize more distinct forms of engagement, whether through tech or through spaces designed around enforced narratives. This shift comes as the norm of partying makes way for interactions that aren't solely centered around meeting people and consuming alcohol, but in elevating memorability.
Insight
The consumer insight behind the Revamped Partying trend
The wellness movement has caused many consumers, including young people, to reconsider the benefits of taking part in things like partying and drinking. Between this shift and the often high costs associated with partying in the traditional sense, many young consumers are making it a point to spend their money on nightlife options that offer a more distinct and memorable experience.
Trend themes
Themes within the Revamped Partying trend
Three behaviours holding the trend together01
Novelty Experiences
Consumers, especially young ones, are looking for distinctive and memorable experiences that transcend the traditional party scene.
02
Immersive Technologies
Virtual and augmented reality technologies continue to change the way people consume music and interact with their favorite brands.
03
Interactive Gaming
Gaming events and video game partnerships continue to rise due to the increasing popularity of eSports and the desire to offer interactive, physical gaming experiences.
Industry implications
What the Revamped Partying trend means for industry
Where the trend changes the playbookFor
Hospitality and Events
The party culture shift toward novelty experiences presents significant opportunities for hotels, event venues, and entertainment companies to offer unique and immersive experiences.
For
Music and Entertainment
The rise of virtual and augmented reality technologies, as well as immersive gaming experiences, offers new avenues for artists and companies to create interactive music and entertainment experiences.
For
Interior Lighting and Design
Customizable and interactive lighting solutions, like Nanoleaf Square, offer a new way for consumers to personalize and change the ambiance of their homes and offices.
Workshop question
How can your brand transform the experiences it curates, or the campaigns it pushes out, to prioritize customer experience and memorability?
Trend signals
Trend signals for Revamped Partying
Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 8%.
Popularity63%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Revamped Partying trend
6 featured examples from Nov 22, 2016 to Jan 13, 2018CategoryTech
Interconnected Light Display Panels
The Nanoleaf Square Enhances Spaces with Light Simulations
Businesses in this industry can leverage personalized illumination solutions to create an immersive and convenient home automation ecosystem.
CategoryPop Culture
VR Album Experiences
TOKiMONSTA Fans Can Experience the World of 'Lune Rouge' in Virtual Reality
Artists and bands can leverage virtual reality technology to provide unique and immersive music experiences for their fans.
CategoryLifestyle
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
Hotels, restaurants, and event spaces can create immersive dining experiences that transport guests to different eras, or enhance the dining experience with interactive elements.
CategoryLifestyle
Hilarious Dancing Board Games
'Mad Moves' Makes You Dance Out Humorous Combinations
The interactive and physically active nature of new board games like 'Mad Moves' provides opportunities for innovation in the entertainment industry.
CategoryPop Culture
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
The music and entertainment industry can leverage the concept of zero-gravity music festivals to revolutionize live events, generating new revenue streams and captivating audience…
CategoryMarketing
In-Bed Gaming Events
Mattress Brand Casper Partnered with eSports Organization 'Fnatic'
Gaming companies can collaborate with sleep-related brands, such as mattress companies, to offer unique experiences for their customers and explore new revenue streams.
