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Revamped Partying

Party culture transforms to include immersive tech and distinct narratives

Trend - Party culture is slowly transforming to include novelty experiences that prioritize more distinct forms of engagement, whether through tech or through spaces designed around enforced narratives. This shift comes as the norm of partying makes way for interactions that aren't solely centered around meeting people and consuming alcohol, but in elevating memorability.

Insight - The wellness movement has caused many consumers, including young people, to reconsider the benefits of taking part in things like partying and drinking. Between this shift and the often high costs associated with partying in the traditional sense, many young consumers are making it a point to spend their money on nightlife options that offer a more distinct and memorable experience.
Workshop Question - How can your brand transform the experiences it curates, or the campaigns it pushes out, to prioritize customer experience and memorability?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
101,601 Total Clicks
Date Range:
Nov 16 — Jan 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interconnected Light Display Panels
Interconnected Light Display Panels
The Nanoleaf Square Enhances Spaces with Light Simulations
The Nanoleaf Aurora changed the game when it comes to abstract interior wall lighting solutions, so the new Nanoleaf Square has been unveiled to do it all over again with a set of advanced... MORE
VR Album Experiences
VR Album Experiences
TOKiMONSTA Fans Can Experience the World of 'Lune Rouge' in Virtual Reality
Los Angeles-based DJ and producer TOKiMONSTA recently released her ‘Lune Rouge’ album, which is now complemented with a virtual reality ‘Lune Rouge Experience.’ Through the... MORE
Immersive Narrative-Driven Dining Experiences
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
Immersive dining isn’t a new concept, however the London-based company MAMAN LE MOT is spearheading the experience through offering an ultra-secret event that keeps ticket holders in the dark... MORE
Hilarious Dancing Board Games
Hilarious Dancing Board Games
'Mad Moves' Makes You Dance Out Humorous Combinations
Most board games make for a quiet night in, which is why a more rambunctious group of friends might be drawn to ‘Mad Moves’—an interactive party game that requires players to think... MORE
play_circle_filled Zero-Gravity Music Festivals
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
The Desperados Bass Drop experiment is a micro-music festival that brought EDM’s celebrated bass drop to new heights—literally. The experiment was the first-ever music festival to be... MORE
play_circle_filled In-Bed Gaming Events
In-Bed Gaming Events
Mattress Brand Casper Partnered with eSports Organization 'Fnatic'
Over the years, a number of collaborative gaming events and video game partnerships have been launched to appeal to players, and they are only becoming more common thanks to the rise in eSports.... MORE

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