Ground-Up Charity

Small businesses are being built on the premise of charity and purpose

Implications - Whereas big brands tend to be reactive in their charitable campaigns, an increasing number of small businesses are being built for the very purpose of raising awareness and contributing to various social, environmental and political causes. This shift has produced an unusual dichotomy, in which large companies are having to rectify the problems they are partially responsible for contributing to globally, while small brands are able to take the moral high ground while still preserving "charity" as a primary selling point.

Workshop Question - How can your brand/organization better incorporate solutions to local or global issues, in a way that reads as more than a marketing ploy?
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324,041 Total Clicks
Dec 15 - Jan 18
This Year and Mild
BusinessSocial Good
Featured Examples
Eco-Friendly Charitable Yoga Mats - Gypsea Yoga Goods Aims to Contribute to Coral Reef Conservation
SCORE 5
Warm 1,234 Clicks Pub: Apr 11, 17
Eco-Friendly Charitable Yoga Mats
Gypsea Yoga Goods Aims to Contribute to Coral Reef Conservation
Gypsea Yoga Goods is a new business that has launched a Kickstarter campaign in order to give consumers an opportunity to help conserve the world’s coral reefs. The mats themselves offer... [More]
Homeless-Helping Apparel - Mitscoots Outfitters Pays Locals to Work in Their Packaging Facilities
SCORE 4.8
Average 690 Clicks Pub: Nov 26, 16
Homeless-Helping Apparel
Mitscoots Outfitters Pays Locals to Work in Their Packaging Facilities
This social enterprise and clothing company benefits homeless people by offering employment opportunities at their packaging facilities. For every item of clothing sold, they also donate a garment... [More]
Charitable Cork Yoga Mats - These Sustainable Yoga Mats Help Support Vulnerable Women in India
SCORE 4.9
Average 420 Clicks Pub: Dec 29, 15
Charitable Cork Yoga Mats
These Sustainable Yoga Mats Help Support Vulnerable Women in India
A London-based yoga company is selling sustainable cork yoga mats to support a good cause. Yoga is an ancient Indian practice that has become popular in countries all over the world. This company is... [More]
Plastic Bottle-Recycled Shirts - Señor Seagull Offers Shirts Made From Plastic Bottles
SCORE 4.2
Average 956 Clicks Pub: Aug 28, 17
Plastic Bottle-Recycled Shirts
Señor Seagull Offers Shirts Made From Plastic Bottles
The Señor Seagull brand offers classic men’s t-shirts that are made from recycled materials which would otherwise be sitting in landfills. The brand’s mission is to “produce... [More]
Charitable Tea Companies - Rakkasan Tea Offers High Quality, Charitable Products
SCORE 3.7
Mild 188 Clicks Pub: Sep 5, 17
Charitable Tea Companies
Rakkasan Tea Offers High Quality, Charitable Products
The Rakkasan Tea company aims to offer high quality teas, while also offering a charitable business model that makes consumers feel good about purchasing from the brand. The brand’s goal is... [More]
Inclusive Breastfeeding Apparel - Leche Libre Creates Inclusive and Functional Clothes for Mothers
SCORE 3.4
Mild 187 Clicks Pub: Aug 23, 17
Inclusive Breastfeeding Apparel
Leche Libre Creates Inclusive and Functional Clothes for Mothers
‘Leche Libre’ has launched a ‘Kickstarter’ campaign to fund its new inclusive breastfeeding apparel line. This body positive brand is known for working to empower women by... [More]
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