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Ground-Up Charity

Small businesses are being built on the premise of charity and purpose

Trend - Whereas big brands tend to be reactive in their charitable campaigns, an increasing number of small businesses are being built for the very purpose of raising awareness and contributing to various social, environmental and political causes.

Insight - When it comes to buying from big brands, Millennials and Gen Z have become increasingly cautious. Between unethical production practices, contributions to environmental destruction, and being slow to react to pressing social and political issues, many big brands work against the causes that younger generations in particular are so passionate about. These generations are no longer interested in brands that pay lip service to positive causes, and are instead drawn to those that show an understanding and willingness to change based on valid criticisms.
Workshop Question - How can your brand/organization better incorporate solutions to local or global issues, in a way that reads as more than a marketing ploy?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
390,938 Total Clicks
Date Range:
Dec 15 — Jan 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Eco-Friendly Charitable Yoga Mats
Eco-Friendly Charitable Yoga Mats
Gypsea Yoga Goods Aims to Contribute to Coral Reef Conservation
Gypsea Yoga Goods is a new business that has launched a Kickstarter campaign in order to give consumers an opportunity to help conserve the world’s coral reefs. The mats themselves offer... MORE
Homeless-Helping Apparel
Homeless-Helping Apparel
Mitscoots Outfitters Pays Locals to Work in Their Packaging Facilities
This social enterprise and clothing company benefits homeless people by offering employment opportunities at their packaging facilities. For every item of clothing sold, they also donate a garment... MORE
Charitable Cork Yoga Mats
Charitable Cork Yoga Mats
These Sustainable Yoga Mats Help Support Vulnerable Women in India
A London-based yoga company is selling sustainable cork yoga mats to support a good cause. Yoga is an ancient Indian practice that has become popular in countries all over the world. This company is... MORE
Plastic Bottle-Recycled Shirts
Plastic Bottle-Recycled Shirts
Señor Seagull Offers Shirts Made From Plastic Bottles
The Señor Seagull brand offers classic men’s t-shirts that are made from recycled materials which would otherwise be sitting in landfills. The brand’s mission is to “produce... MORE
Charitable Tea Companies
Charitable Tea Companies
Rakkasan Tea Offers High Quality, Charitable Products
The Rakkasan Tea company aims to offer high quality teas, while also offering a charitable business model that makes consumers feel good about purchasing from the brand. The brand’s goal is... MORE
play_circle_filled Inclusive Breastfeeding Apparel
Inclusive Breastfeeding Apparel
Leche Libre Creates Inclusive and Functional Clothes for Mothers
‘Leche Libre’ has launched a ‘Kickstarter’ campaign to fund its new inclusive breastfeeding apparel line. This body positive brand is known for working to empower women by... MORE
play_circle_filled Charitable Bamboo Underwear
Charitable Bamboo Underwear
Prime and Covenant House Donate Underwear and Socks to Homeless Youth
Recently launched on Kickstarter, Prime is a ultra-luxurious and environmentally friendly underwear brand. Made of bamboo, the underwear is three times softer than cotton and about three degrees... MORE

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