Recently launched on Kickstarter, Prime is a ultra-luxurious and environmentally friendly underwear brand.
Made of bamboo, the underwear is three times softer than cotton and about three degrees Fahrenheit cooler than cotton. Best of all, it uses 300% less water than cotton and no pesticides, compared to the one billion pounds used to manufacture cotton annually. With its products, Prime is taking strides to turn the fashion industry, which is considered to be the second most harmful to the environment, into an industry that's conscious of its impact on the world.
For every pair of underwear that Prime sells, it will be giving one pair of socks and one pair of underwear away to homeless youth through its partnership with the Covenant House. As socks and underwear are some of the most frequently requested items by homeless shelters, Prime's actions help to ensure that those in need have access to such essentials.
Why This Trend Is Growing
- Sustainable Fashion
- Opportunity for eco-conscious clothing brands to create environmentally friendly products and reduce the fashion industry's impact on the environment.
- Social Responsibility
- The rise of businesses partnering with charitable organizations to give back to those in need.
- Alternative Materials
- Advancement in the use of bamboo and other sustainable materials in the production of clothing and accessories.
Industries Being Reshaped
- Fashion
- Fashion brands can adopt sustainable practices and partner with charities to both meet consumer demand and make a positive social impact.
- Textiles
- Textile manufacturers can explore the use of alternative materials like bamboo to create eco-friendly products.
- Nonprofit
- Charitable organizations can collaborate with eco-friendly fashion brands to address the needs of vulnerable communities and promote sustainable practices.
