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Unicorn-Inspired Lipsticks

Bite Beauty's 'Unicorn Pearl' Transforms from Blue to Pink in the Light

— December 9, 2017 — Fashion
Bite Beauty’s Lip Lab is now offering a new lipstick mix-in called 'Unicorn Pearl' that takes inspiration from a magical, mythical creature. The glittering shade is touted as one that catches the light and transforms from blue to pink and offers an iridescent finish.

The shimmering limited-edition shade is exclusively available at the Lip Lab from Bite Beauty, where beauty lovers can design their own custom cosmetic colors.

In the last year, consumers have been introduced to numerous unicorn-themed cosmetics, including Wet N Wild's Unicorn Glow Box, BioBelle's #UnicornGlow face mask and Farsali's popular Unicorn Essence skincare serum. In the beauty industry and beyond, products that reference mythical creatures and folk tales are helping consumers of all ages to tap into a sense of play, whimsy and nostalgia.
Trend Themes
1. Unicorn-inspired Cosmetics - The trend of creating cosmetics inspired by unicorns allows cosmetic companies to tap into a sense of play and whimsy among consumers, particularly those who are drawn to nostalgia.
2. Custom Cosmetics - The availability of personalized cosmetics through companies like Bite Beauty's Lip Lab will continue to rise as consumers seek out unique options that cater to their specific needs and preferences.
3. Iridescent Finishes - Incorporating iridescent finishes into cosmetic products offers a visually striking effect that is becoming increasingly popular among consumers of all ages.
Industry Implications
1. Cosmetics - Cosmetic companies have the opportunity to tap into the unicorn-inspired trend by creating products that offer a sense of play and nostalgia, while also incorporating unique and visually striking finishes.
2. Personalization - The rise of personalized cosmetics through companies like Bite Beauty's Lip Lab provides a disruptive innovation opportunity for the cosmetics industry to cater to individual needs and preferences.
3. Fashion - The unicorn-inspired trend in cosmetics could potentially spill over into the fashion industry, allowing designers and retailers to capitalize on the popularity of whimsical and nostalgic imagery among consumers.
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