Sephora's #LipStories Explores Themes Like Nostalgia and Memories

 - Dec 12, 2017
References: sephora & refinery29
Sephora will soon be introducing an all-new 40-piece collection of lip shades called #LipStories. The products are offered in either cream, matte or metallic finishes, which can easily be distinguished by the hashtags written on the lipstick colors themselves.

As Elizabeth Hayes, the Vice President of Sephora Collection, describes, #LipStories explores 10 different themes like "celebrate wild adventures, childhood nostalgia, treasured memories, and the excitement of what the future holds."

The new Sephora Collection includes ultra-pigmented shades with names like Woof, Just Add Tinsel, Somewhere in Spain and Yum Yum. The packaging design for each lipstick shade boasts imagery to match its name, incorporating pictures of dogs, seasonal decorations, architecture, cityscapes and stacks of cookies. The new lipsticks are set to be available for just $8 each, making them perfect last-minute gift ideas.