Category
Business
Assisted Conversion
Trend cluster
Category
Blanket
B2B
Services that assist entrepreneurs become increasingly specific.
3.2
Trend score
Trend
What is the Blanket B2B trend?
Blanket B2B: Statistics show a steady increase in startups in recent years, which has created a need for services that provide entrepreneurs with assistance in launching ventures. This typically runs the range of high-level assistance like finance or help crafting a business plan. However, assistance with the idiosyncrasies of running a business is on the rise -- essentially, small details that help small businesses seem more seasoned. This 360-degree view of business ownership speaks to the expectations consumers have of businesses in the social media age.
Trend themes
Themes within the Blanket B2B trend
Three behaviours holding the trend together01
Specialized Startup Assistance
Assistance services that provide entrepreneurs with help on the idiosyncrasies of running a specific type of business.
02
Automated Business Tech
Software platforms that use automated processes to reduce the time and cost needed for legal documentation, funding rounds, and websites for entrepreneurs.
03
Third-Party Social Management
On-demand social media management solutions for startups and small businesses.
Industry implications
What the Blanket B2B trend means for industry
Where the trend changes the playbookFor
Legal Tech
Legal tech startups can use automated processes like SeedLegals to offer on-demand legal assistance for startups and small businesses.
For
Subscription-Based Business
Entrepreneurs can use subscription platform tools like Subbly to help develop and launch their online subscription-based businesses.
For
Digital Marketing Services
Digital marketing agencies can utilize third-party social management tools like PostmastR to offer cost-effective social media management solutions for startups and small businesses.
Workshop question
What are some small details your business could seek external assistance in?
Trend signals
Trend signals for Blanket B2B
Trend score 3.2 out of 10, from popularity 50%, activity 40%, freshness 8%.
Popularity50%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Blanket B2B trend
4 featured examples from Feb 24 to Oct 21, 2017CategoryBusiness
Maker Website Services
SaaS Startup Cominsoon Helps Makers Build Their Website's Coming Soon Page
Disruptive innovation opportunities for SaaS companies to offer website building and branding services specifically designed for makers and startups.
CategoryBusiness
Subscription Startup Platforms
Subbly Helps Entrepreneurs Set Up Subscription-Based Businesses
Subbly's platform for launching subscription-based online businesses creates an opportunity for e-commerce companies to expand their offerings and revenue streams.
CategorySocial Media
Third-Party Social Management Platforms
'PostmastR' Acts as a Social Media Manager for Brands
PostmastR offers a cost-effective alternative for social media marketing which can benefit the marketing and advertising industry.
CategoryBusiness
Automated Legal Platforms
SeedLegals Offers Legal Software for Startups To Close Funding Sooner
SeedLegals operates in the legal services industry, using automation to streamline legal processes.
