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The Indulgent 'Jouzge' Protein Bars Target Busy Women on the Go

 - Jan 31, 2018
References: jouzge &
'Jougze' is the name of an all-new line of shelf-stable dairy snack bars from the Golden Family Co. that are being positioned as snacks for the young women who constantly find themselves on the go.

The trio of snacks include indulgent flavors such as Chocolate Peanut Butter, Chocolate Mint and Chocolate Chip Cookie Dough, each of which is kosher, gluten-free and boasts less than 130 calories and just seven grams of sugar. As such, the products are touted as "the good tasting not-so-much-a-candy-bar" and the product wrappers boast boldly individualized patterns.

These decadent "protein treats" are packed with between seven to eight grams of dairy-based protein, appealing to women who may have avoided consuming protein bars in the past, mostly because of their masculine branding.