Vitamin C Resurgence

Beauty marketing reprioritizes vitamin C to satisfy science-driven consumers

Implications - A long-praised powerhouse antioxidant, vitamin C has newly taken centerstage as a star ingredient in a time that consumers are becoming more educated around the science of skincare. These new products promise enhanced benefits through stable formulations of the potable vitamin that target new concerns such as pollution and photo-damage. Exemplifying how the evolution of steadfast ingredients plays a large role in the beauty world, this shift also speaks to the fast-evolving and cyclical nature of skincare marketing.
SCORE 5.1
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Activity
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24,495 Total Clicks
Oct 17 - Jan 18
This Year and Mild
FashionLifestyleHealthCosmetics
Featured Examples
Luminous Vitamin C Serums - Lixir Vitamin C Paste is a Luxurious Serum That Protects and Corrects
SCORE 7.3
This Year and Warm 426 Clicks Pub: Jan 10, 18
Luminous Vitamin C Serums
Lixir Vitamin C Paste is a Luxurious Serum That Protects and Corrects
Lixir Vitamin C Paste is a thick high-powered serum designed to provide skin with a protective layer of ultra-hydration in the morning. In addition to reviving dull undertones, Lixir Vitamin C Paste... [More]
Anti-Pollution Makeup Collections - e.l.f Cosmetics' Beauty Shield Collection Protects the Skin
SCORE 5.9
This Year and Warm 659 Clicks Pub: Oct 24, 17
Anti-Pollution Makeup Collections
e.l.f Cosmetics' Beauty Shield Collection Protects the Skin
e.l.f Cosmetics is offering a Beauty Shield collection, with products that were specifically formulated to protect against environmental aggressors. There are nine products in the collection, each... [More]
Post-Baby Skincare Oils - 10 & Co.'s 'Motherlover' is a Rejuvenating Body Oil for New Mothers
SCORE 4.9
This Year and Average 174 Clicks Pub: Nov 27, 17
Post-Baby Skincare Oils
10 & Co.'s 'Motherlover' is a Rejuvenating Body Oil for New Mothers
10 & Co. is an all-natural Australian skincare line that introduced ‘Motherlover’ as a rejuvenating body oil specifically to address some of the skincare concerns of new mothers. The... [More]
Brightening Stick Cleansers - YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
SCORE 4.4
This Year and Average 224 Clicks Pub: Jan 17, 18
Brightening Stick Cleansers
YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
As an alternative to using traditional liquid, cream or foam cleansers, many consumers are making the switch to stick cleansers that are mess-free and easily transported. YES TO recently expanded... [More]
Vitamin-Rich Preservative Treatments - Kiehl's Best-Selling Concentrate Now Has More Vitamin C
SCORE 3.1
This Year and Mild 140 Clicks Pub: Dec 29, 17
Vitamin-Rich Preservative Treatments
Kiehl's Best-Selling Concentrate Now Has More Vitamin C
Kiehl’s Powerful-Strength Line-Reducing Concentrate is a best-selling preservative treatment from the brand that is beloved for its skin-brightening and anti-aging properties. The best... [More]
Vitamin-Enriched Neck Creams - Body Merry's Age Defense Neck Cream Lifts and Firms Delicate Skin
SCORE 3.9
This Year and Mild 99 Clicks Pub: Nov 29, 17
Vitamin-Enriched Neck Creams
Body Merry's Age Defense Neck Cream Lifts and Firms Delicate Skin
Body Merry is a skincare brand specializing in organic products that work to hydrate, energize, and renew skin of all types. The company’s Age Defense Neck Cream is specially formulated to... [More]
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