Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Vitamin C
Resurgence
Beauty marketing reprioritizes vitamin C to satisfy science-driven consumers.
3.1
Trend score
What's Happening
What is the Vitamin C Resurgence trend?
Vitamin C Resurgence: A long-praised powerhouse antioxidant, vitamin C has newly taken centerstage as a star ingredient in a time that consumers are becoming more educated around the science of skincare. These new products promise enhanced benefits through stable formulations of the potable vitamin that target new concerns such as pollution and photo-damage. Exemplifying how the evolution of steadfast ingredients plays a large role in the beauty world, this shift also speaks to the fast-evolving and cyclical nature of skincare marketing.
Evidence
Examples of the Vitamin C Resurgence trend
CategoryFashion
Luminous Vitamin C Serums
Lixir Vitamin C Paste is a Luxurious Serum That Protects and Corrects
The beauty and skincare industry can explore disruptive innovation by creating new products and packaging designs that cater to a growing demand for luxurious serums and minimalis…
CategoryLifestyle
Anti-Pollution Makeup Collections
e.l.f Cosmetics' Beauty Shield Collection Protects the Skin
Opportunity for cosmetic companies to create anti-pollution makeup lines.
CategoryFashion
Post-Baby Skincare Oils
10 & Co.'s 'Motherlover' is a Rejuvenating Body Oil for New Mothers
The skincare industry has the opportunity to create innovative products that specifically target the skincare concerns of new mothers.
CategoryFashion
Brightening Stick Cleansers
YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
With the growing demand for targeted and convenient skincare solutions, the industry can invest in the development of stick cleansers and flash masking treatments that offer quick…
CategoryFashion
Vitamin-Rich Preservative Treatments
Kiehl's Best-Selling Concentrate Now Has More Vitamin C
Opportunity for skincare companies to innovate and create new product lines that focus on natural, preservative-free ingredients that improve skin health.
CategoryFashion
Vitamin-Enriched Neck Creams
Body Merry's Age Defense Neck Cream Lifts and Firms Delicate Skin
The beauty and personal care industry can leverage organic and anti-aging trends with products like Body Merry's neck cream.
CategoryLifestyle
Concentrated Antioxidant Shots
Replere's 'Restore & Fortify Beauty Shooter' Feeds One's Skin
Disruptive innovation opportunity: Integrate antioxidant shots and drinkable beauty products within the beauty and skincare industry.
Workshop question
How can your product reposition elements of its formula that align with new consumer concerns?
Trend themes
Themes within the Vitamin C Resurgence trend
Three behaviours holding the trend together01
Rise of Vitamin C in Skincare
Increasingly educated consumers are looking for more stable formulations of vitamin C to target skincare concerns such as pollution and photo-damage.
02
Clean Beauty
Consumer demand for organic, vegan, and cruelty-free products is driving a shift toward all-natural skincare lines.
03
Portable Skincare Solutions
Convenient, mess-free, and easily transportable stick cleansers and drinkable beauty products are becoming popular among on-the-go consumers.
Industry implications
What the Vitamin C Resurgence trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Brands are investing in the development of products with vitamin C-rich formulas to cater to informed consumers looking to address skin concerns such as pollution, photo-damage, and the effects of aging.
For
Clean Beauty Industry
Consumer demand for organic, vegan, and cruelty-free skincare products is driving a shift toward all-natural skincare lines that are free of synthetic and toxic ingredients.
For
Beverage Industry
The development of drinkable supplements such as those offered by Replere caters to the needs of health-conscious consumers looking for convenient sources of antioxidants and other beneficial vitamins and minerals.
Trend signals
Trend signals for Vitamin C Resurgence
Trend score 3.1 out of 10, from popularity 51%, activity 34%, freshness 8%.
Popularity51%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
