Knowing that breakfast cakes are most often consumed by adults rather than children, Ferrero created 'CereAlé' to appeal to a grown-up consumer segment. These breakfast cakes are branded with the Kinder name brand, but they are specifically targeted at the busy adult market with natural ingredients and an easy-to-consume format.
These breakfast bars are branded in such a way that emphasizes real, whole and unrefined ingredients and take advantage of the fact that packaged cakes make up one of the biggest markets in Italy. When designing this packaging, creative agency BREAK included several clever details such as the shape of a grain in the letter "A" of CerAlé.
These breakfast cake products are at the convergence of healthy eating and on-the-go convenience, which are both top-of-mind for many health-conscious consumers around the world.
What's Driving This Trend
- Adult Breakfast Cakes
- Opportunity to create new breakfast cake products specifically targeted at adults with natural and unrefined ingredients.
- Convenient On-the-go Breakfasts
- Opportunity to develop breakfast products that are easy to consume while on-the-go for busy consumers.
- Healthy Packaged Snacks
- Opportunity to create packaged snack products with an emphasis on whole and unrefined ingredients to appeal to health-conscious consumers.
Who This Affects Most
- Packaged Cakes
- Opportunity to expand the packaged cake market by creating new products that appeal to health-conscious adults on-the-go.
- Healthy Convenience Foods
- Opportunity to develop a new industry segment focused on convenient, healthy breakfast products that cater to the busy adult market.
- Creative Packaging
- Opportunity for creative agencies to design packaging that emphasizes whole and unrefined ingredients in a way that appeals to health-conscious consumers.
