Knowing that breakfast cakes are most often consumed by adults rather than children, Ferrero created 'CereAlé' to appeal to a grown-up consumer segment. These breakfast cakes are branded with the Kinder name brand, but they are specifically targeted at the busy adult market with natural ingredients and an easy-to-consume format.
These breakfast bars are branded in such a way that emphasizes real, whole and unrefined ingredients and take advantage of the fact that packaged cakes make up one of the biggest markets in Italy. When designing this packaging, creative agency BREAK included several clever details such as the shape of a grain in the letter "A" of CerAlé.
These breakfast cake products are at the convergence of healthy eating and on-the-go convenience, which are both top-of-mind for many health-conscious consumers around the world.