Mooncakes are a delicacy that are eaten during the 'Mid-Autumn Festival' that is celebrated in Asian countries including China, Vietnam and Korea. The 'Media Ventures Vietnam Mooncakes' are packaged in a way that reflects the cultural practices that these delicacies uplift.
The desserts are offered in boxes that boast illustrations and white, black or golden colors to reflect the same imagery that can be seen during the festival itself. With illustrations that reflect landscapes, lighting and the cultural artifacts that are seen at these festivals, the packaging manages to create a small but accurate reference to the festival with which its contents are associated.
These mooncakes are branded in a way that honors their cultural significance while catching the eye of consumers.
Narrative Mooncake Packaging
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