These Archer Farms coffees offer a collection of artistically branded packages.
The coffee itself is offered in simple dark, medium or light roasts but it is its packaging that sets it apart. The coffee offered is organic, natural, fair trade or direct and has a new labeling standard that clearly reflects which category it falls under. Archer Farms chose to take a more creative route with this collection of coffees and there are over 50 different art pieces that the packages and boxes feature -- each of which tell a story about the coffee and the geographic location from which it comes from.
This coffee branding was created by the brand in order to emphasize the brand's fair trade practices and environmental impacts -- or lack thereof -- that the coffee may have, ensuring transparency and greater trust between the brand and its consumers.