This Archer Farms' Coffee Comes with Dozens of Artistic Embellishments
Mishal Omar — September 26, 2016 — Eco
References: thedieline
These Archer Farms coffees offer a collection of artistically branded packages.
The coffee itself is offered in simple dark, medium or light roasts but it is its packaging that sets it apart. The coffee offered is organic, natural, fair trade or direct and has a new labeling standard that clearly reflects which category it falls under. Archer Farms chose to take a more creative route with this collection of coffees and there are over 50 different art pieces that the packages and boxes feature -- each of which tell a story about the coffee and the geographic location from which it comes from.
This coffee branding was created by the brand in order to emphasize the brand's fair trade practices and environmental impacts -- or lack thereof -- that the coffee may have, ensuring transparency and greater trust between the brand and its consumers.
The coffee itself is offered in simple dark, medium or light roasts but it is its packaging that sets it apart. The coffee offered is organic, natural, fair trade or direct and has a new labeling standard that clearly reflects which category it falls under. Archer Farms chose to take a more creative route with this collection of coffees and there are over 50 different art pieces that the packages and boxes feature -- each of which tell a story about the coffee and the geographic location from which it comes from.
This coffee branding was created by the brand in order to emphasize the brand's fair trade practices and environmental impacts -- or lack thereof -- that the coffee may have, ensuring transparency and greater trust between the brand and its consumers.
Trend Themes
1. Art-branded Packaging - Emphasizing unique and artistic packaging for products to create a memorable brand experience.
2. Transparency and Trust - Highlighting ethical practices and environmental impact to build trust with consumers.
3. Creative Storytelling - Using art and packaging to tell a compelling story about the product and its origins.
Industry Implications
1. Coffee - Incorporating art and creative packaging in the coffee industry to differentiate brands and attract consumers.
2. Food & Beverage - Applying unique packaging designs and storytelling techniques in the food and beverage industry to enhance brand identity.
3. Sustainable Products - Promoting transparency and ethical practices through art-focused packaging in the sustainable products industry.
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