Good Health recently launched its new Organic Black Bean & Rice Tortillas to provide consumers with a better-for-you chip option. With a growing number of consumers concerned about what ingredients go into the foods they eat, Good Health's new tortillas offer a more nutritionally dense snack option.
The Organic Black Bean & Rice Tortillas are crispy, whole grain tortilla chips made from a combination of brown rice flour and black beans. The chips are then topped with Himalayan salt for a subtle flavor that pairs with everything from salsa to hummus. The chips are also infused with many of the same nutrients found in vegetables such as vitamin A and vitamin C. Additionally, the chips are free of hydrogenated oils, trans fat, artificial colors and preservatives.
What's Driving This Trend
- Plant-based Snacks
- Opportunity for brands to develop more nutritious, plant-based snack options to meet the needs of health-conscious consumers
- Better-for-you Snacks
- Opportunity for brands to offer healthier snacking alternatives with more diverse choices
- Functional Ingredients
- Opportunity to incorporate more nutrient-dense, functional ingredients like brown rice flour and black beans into snack products
Who This Affects Most
- Snack Foods
- Snack food industry can capitalize on the growing consumer demand for healthier and more nutritious snack options
- Organic Foods
- Organic food market can expand its offerings of nutrient-dense and functional snack products
- Health Food Industry
- Health food industry can develop more plant-based, whole grain snack options with functional ingredients to meet the growing demand for healthy and nutritious snack choices
