The Alchemist collaborated with William Grant, Vapour and xDesign for the creation of an augmented reality cocktail drink menu and an app. By using The Conjurer app at The Alchemist's Covent Garden location, guests will be able to experience a bold and theatrical way to discover drinks before they order.
By aiming the camera of a smartphone on a drinks coaster, people are able to see cocktails come to life before their eyes. In the case of the Sailor's Punch, the screen of a mobile device is animated with a pirate skull, swords and water.
As well as being able to use augmented reality to discover the unique story behind each cocktail on the menu, people will also be given the chance to unlock an exclusive hidden cocktail at The Alchemist.