February 24th 2018 officially marked the Republic of Estonia's 100th birthday, which inspired EVIOO to release a limited edition dark chocolate bar that honors its history.
The bar comes packaged in a sleek black wrapper, which is accented with some subtle brick-like artwork. Large silver lettering marks the brand's name, as well as the description of the dark chocolate bar on the front. In a minimalist font, "100" is written boldly at the top of the wrapper as well, noting Estonia's century-old existence.
The dark chocolate bars are still available from the Kalev website, where consumers can also pick up a milk chocolate version of the same bar, which features the same branding but on a bright blue wrapper instead.
What Makes This Trend Stand Out
- Limited Edition Products
- Creating limited edition products to commemorate significant events or milestones.
- Minimalist Packaging
- Using sleek and minimalist packaging designs for consumer products.
- National Pride Marketing
- Capitalizing on national pride and heritage for marketing purposes.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to create limited edition products for special occasions.
- Consumer Goods
- Opportunity for consumer goods companies to explore minimalist packaging designs for their products.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop campaigns that capitalize on national pride and heritage.
