To celebrate the new year, Lindt has introduced two new flavors to its EXCELLENCE chocolate bar series — ‘Lindt EXCELLENCE 100% Cacao Orange Dark Chocolate Bar’ and ‘Lindt EXCELLENCE. Cranberry & Nuts Dark Chocolate Bar.’ Both are made with premium ingredients and have a flavor profile that chocolate lovers will enjoy.
The Lindt EXCELLENCE 100% Cacao Orange Dark Chocolate Bar is a decadent unsweetened dark chocolate bar option that, as its description mentioned, will melt “on your palate to reveal rich, earthy undertones and subtle citrus notes.” Whereas the Lindt EXCELLENCE Cranberry & Nuts Dark Chocolate Bar will not only melt in your mouth but also provide texture with its almonds and hazelnut additions. Consumers can purchase the new EXCELLENCE chocolate bars in-store or online.
Image Credit: Lindt
What's Driving This Trend
- Premium Flavor Combinations
- New flavor combinations, such as cranberry & nuts, offer a disruptive innovation opportunity for companies in the premium chocolate market to differentiate themselves.
- Unsweetened Dark Chocolate
- The rising popularity of unsweetened dark chocolate, such as the Lindt EXCELLENCE 100% Cacao Orange Dark Chocolate Bar, presents a disruptive innovation opportunity for brands to cater to health-conscious consumers.
- Online Purchasing
- The convenience of online purchasing for premium chocolate products, such as the new Lindt EXCELLENCE chocolate bars, presents a disruptive innovation opportunity for companies to expand their online presence and offer exclusive products to their customers.
Who This Affects Most
- Premium Chocolate
- The premium chocolate market has the opportunity to innovate by offering new flavor combinations and unsweetened dark chocolate options, as seen in Lindt's EXCELLENCE chocolate bar series.
- Health Food
- Brands in the health food industry could incorporate unsweetened dark chocolate into their product offerings, especially given the growing trend towards healthier food options.
- E-commerce/delivery
- The convenience of online purchasing and delivery options presents an opportunity for companies in the delivery and e-commerce industries to expand their product offerings to include premium chocolate and cater to consumers' preferences for online shopping.
