Fee Free

Small financial institutions entice customers by removing fees

Implications - Emerging banking institutions are playing off of consumers' growing mistrust of large banks by getting rid of the dreaded fees associated with spending and transferring money. This shift further distinguishes these startups from their larger competitors, and brings in on-the-fence consumers who may otherwise be weary of putting their money into less established businesses.

Workshop Question - How can your brand deepen trust between itself and its customers?
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Mar 17 - Jan 18
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