Category
Lifestyle
Assisted Choices
Trend cluster
Category
Renewed
Pleather
Brands turn to fruit-based alternatives to form faux leather products.
5.5
Trend score
Trend
What is the Renewed Pleather trend?
Renewed Pleather: Fruit-based alternatives to leather products, or the synthetic materials most often used to make faux leather, are quickly overtaking their less eco-friendly counterparts. Innovations in the way these materials can be processed has resulted in fashion products made up of faux leather that is more genuine in feel and aesthetic. This shift ties into consumers' desire to prioritize their preferred tastes, while still aligning their purchase decisions with their values.
Trend themes
Themes within the Renewed Pleather trend
Three behaviours holding the trend together01
Fruit-Based Alternatives
Fruit-based alternatives to traditional leather are on the rise, providing eco-friendly, biodegradable alternatives for the fashion industry and beyond.
02
Upcycling Cradle-To-Cradle
Companies are using upcycling cradle-to-cradle processes to create sustainable, animal cruelty-free materials for luxury goods like handbags, shoes, and more.
03
Conscious Consumerism
The demand for natural and synthetic alternatives to materials made from animal hides is driving the development of unique leather substitutes, created from everything from pineapples to grapes and kombucha.
Industry implications
What the Renewed Pleather trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry is transitioning towards eco-friendly and vegan materials, with unique leather alternatives gaining popularity.
For
Upholstery
Leather alternatives created from fruit-based waste products have promising applications in the upholstery industry, providing eco-friendly options for furniture and accessories.
For
Luxury Goods
There is a growing trend towards sustainable, animal cruelty-free materials in the luxury goods market, driving the development of innovative leather substitutes for high-end products like handbags and shoes.
Workshop question
How does your brand prioritize both design and consumers' personal principles?
Trend signals
Trend signals for Renewed Pleather
Trend score 5.5 out of 10, from popularity 85%, activity 72%, freshness 8%.
Popularity85%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Renewed Pleather trend
5 featured examples from Mar 3, 2016 to Jan 16, 2018CategoryEco
Apple-Based Dog Accessories
This Vegan, Glow-in-the-Dark Dog Set is Made from Apple Leather
The use of apple leather in dog collars and leashes presents disruptive innovation opportunities for pet accessory brands looking to appeal to eco-conscious pet owners.
CategoryEco
Apple Leather Handbags
LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit
Disruptive innovation opportunity: Incorporate sustainable and vegan materials into the fashion industry to address consumer demand for ethical and eco-friendly products.
CategoryEco
Pineapple-Based Textiles
Piñatex Makes a Vegan Leather Alternative from Pineapple Leaf Fibers
Piñatex appeals to mindful members of the fashion industry who prioritize sustainability and cruelty-free practices.
CategoryEco
Plant-Based Wine Leathers
VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds
The fashion industry can explore the use of VEGEA's wineleather as a stylish and sustainable alternative to traditional animal leather.
CategoryEco
Apple Leather Heels
Veerah's Vegan Leather Shoes are Made with Fibers Extracted from Apple Peels
The fashion industry can capitalize on the trend of cruelty-free fashion by incorporating sustainable leather alternatives like apple peel fibers into their product lines.
