A&W is Bringing Back It's Classic Baby Mug for a Limited Time
Katherine Pendrill — December 24, 2018 — Marketing
References: chewboom
In an effort to inject a little bit of nostalgia into this holiday season, A&W is brining back its classic Baby Mugs for just 99-cents.
From now through December 31st, customers at participating A&W restaurants can purchase one of the brand's classic Baby Mugs for less than a buck. The 3.5-ounce Baby Mugs are a new take on A&W’s classic Root Beer mug design, which has been decorated with the brand's 100th anniversary logo. The catch is that you have to purchase a combo meal at full price and mention the special promotion when ordering.
Normally priced at $9.99 for a set of two mugs, the Baby Mug promotion is a great opportunity for fans to stock their cabinet for cheap.
Image Credit: A&W.
From now through December 31st, customers at participating A&W restaurants can purchase one of the brand's classic Baby Mugs for less than a buck. The 3.5-ounce Baby Mugs are a new take on A&W’s classic Root Beer mug design, which has been decorated with the brand's 100th anniversary logo. The catch is that you have to purchase a combo meal at full price and mention the special promotion when ordering.
Normally priced at $9.99 for a set of two mugs, the Baby Mug promotion is a great opportunity for fans to stock their cabinet for cheap.
Image Credit: A&W.
Trend Themes
1. Nostalgia Marketing - A&W's reintroduction of its classic Baby Mugs taps into consumer's longing for a simpler time.
2. Limited Time Promotions - A&W's 99-cent Baby Mugs for a limited time promotion creates urgency and drives foot traffic to their participating restaurants.
3. Brand Anniversary Celebrations - Designing the Baby Mugs with the brand's 100th anniversary logo creates an opportunity to celebrate milestones and strengthen customer loyalty.
Industry Implications
1. Fast Food Restaurants - Fast food chains can utilize A&W's success with nostalgia and limited time promotions to create similar marketing strategies for their own brand and increase sales.
2. Food and Beverage Retail - Companies that sell food and beverage products can create nostalgic packaging and promo items for their products to tap into consumer sentimentality and boost sales.
3. Marketing and Advertising - Marketing and advertising firms can capitalize on the success of A&W's nostalgia marketing and develop campaigns that connect with consumers emotionally and positively convey brand messaging.
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