'Waiting Times' by Dani Shimoni Depicts Idle Transit Periods
Marissa Brassfield — June 6, 2010 — Autos
References: danishimoni & behance.net
'Waiting Times' by Dani Shimoni reminds me of sitting at 30th Street Station in Philadelphia. Although this particular shoot takes place in New York, the feeling of waiting and people-watching is the same. Shimoni does an excellent job of capturing the faces, places and emotion encapsulated in a train station, from the crowds bustling to get to their track to the rare moments of silence.
See more from 'Waiting Times' by Dani Shimoni above.
Implications - Depicting mundane, uninteresting events in an artistic and beautiful way inevitably creates a sense of intrigue and fascination in audiences. By portraying tasks and feelings that the majority of consumers have experienced, businesses are able to create an emotional connection between the buyer and the product.
See more from 'Waiting Times' by Dani Shimoni above.
Implications - Depicting mundane, uninteresting events in an artistic and beautiful way inevitably creates a sense of intrigue and fascination in audiences. By portraying tasks and feelings that the majority of consumers have experienced, businesses are able to create an emotional connection between the buyer and the product.
Trend Themes
1. Artistic Documentation - Businesses can explore opportunities to capture mundane events in an artistic and captivating manner, creating emotional connections with consumers.
2. Emotional Connection - Creating artwork that represents common experiences can help businesses establish a strong emotional connection with consumers.
3. Intriguing Mundanity - There is potential for businesses to capitalize on showcasing mundane activities in a way that captivates and intrigues audiences.
Industry Implications
1. Photography - The photography industry can leverage artistic documentation of everyday events to offer unique and compelling visual experiences for customers.
2. Advertising - In advertising, representing mundane tasks in an artistic and captivating manner can help businesses create emotional connections with their target audience.
3. Consumer Goods - Consumer goods companies can tap into the trend of depicting mundane activities in an intriguing way to create products that resonate on an emotional level with customers.
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