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'Waiting Times' by Dani Shimoni Depicts Idle Transit Periods

 - Jun 6, 2010   Updated: Aug 17 2011
References: danishimoni & behance.net
'Waiting Times' by Dani Shimoni reminds me of sitting at 30th Street Station in Philadelphia. Although this particular shoot takes place in New York, the feeling of waiting and people-watching is the same. Shimoni does an excellent job of capturing the faces, places and emotion encapsulated in a train station, from the crowds bustling to get to their track to the rare moments of silence.

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Implications - Depicting mundane, uninteresting events in an artistic and beautiful way inevitably creates a sense of intrigue and fascination in audiences. By portraying tasks and feelings that the majority of consumers have experienced, businesses are able to create an emotional connection between the buyer and the product.