Amidst the hardships of COVID-19, Laura Jane Petelko was inspired to photograph her series dubbed 'Soft Stories.' What began in 2019 as the artist's exploration of the need for intimacy in a digital world ended as an expression of the longing for connection during the pandemic.
The enigmatic photographs in Soft Stories express the communal reality of losing touch with human connections. The series, therefore, alludes to the distance and isolation that many have felt throughout this year's lockdown. Laura Jane captured creatures standing in desolate yet majestic Canadian landscapes. The customers used in the series are hand-crafted to create the look of soft sincerity. Illustrated through the photographs is the human need for protection from our world and a longing for a deeper connection to it.
Image Credit: Laura Jane Petelko
What Makes This Trend Stand Out
- Soft Storytelling
- Photography series highlighting the need for intimacy in a digital world amidst isolation presents an opportunity for creating soft storytelling content across various industries.
- Nature-inspired Creativity
- Nature-inspired, hand-crafted elements used in photography series present an opportunity for nature-inspired art in various industries such as fashion and home decor.
- Intimacy Through Isolation
- Photography series alluding to the human need for protection and longing for a deeper connection during isolation presents an opportunity to create new ways of socializing and connecting virtually in industries such as social media and communication technologies.
Sectors Adopting This
- Photography
- Photography industry can explore soft storytelling as a new trend inspired by the Soft Stories photography series.
- Fashion
- Fashion industry can incorporate nature-inspired, hand-crafted elements used in Soft Stories photography series to create a new trend of eco-friendly fashion.
- Social Media
- Social media industry can create virtual platforms and tools that can help people connect and socialize in more intimate ways inspired by the Soft Stories photography series.
