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Transport-Inspired Sneaker Packs

Clean the Sky - Positive Eco Trends & Breakthroughs

adidas & Transport for London's Elizabeth Line Deliver Bold Tones

— November 28, 2018 — Lifestyle
adidas Originals and Transport for London join forces once again with ten more sneaker options to honor the upcoming Elizabeth Line. The Elizabeth Line is London's latest addition to the Crossrail system and the new sneakers celebrate this occasion with new tonal makeovers. The dominating purple hue throughout the new joint capsule is a direct nod to the line, spotlighting signature sneakers such as the Stan Smiths, the Samba Rose, Falcon, and the Gazelle models.

In addition to the aforementioned sneakers, the Elizabeth Line also showcases six new iterations of the iconic Continental 80 footwear silhouette -- it is made available in black, gray, white, and off-white with full-grain materials over the uppers. Each one of the colorways is chosen to represent the two different tube lines that are referenced in the form of the signature side strip and roundel motif on the heel area.
Trend Themes
1. Transport-inspired Sneakers - Creating sneakers inspired by transportation systems provides an opportunity for companies to tap into unique design elements and create limited edition collections.
2. Tonal Makeovers - Offering products in a specific color to celebrate an occasion or event provides an opportunity for limited edition collections and collaborations.
3. Iconic Silhouette Iterations - Recreating classic shoe silhouettes in new colorways and materials provides an opportunity for sneaker companies to offer something new while still honoring their heritage designs.
Industry Implications
1. Footwear - Innovative sneaker designs and collaborations, such as those inspired by transportation systems, provide an opportunity for companies in the footwear industry to differentiate themselves and appeal to unique consumers.
2. Fashion - Collaborations between fashion brands and transportation systems provide an opportunity to merge the worlds of fashion and transportation, offering limited edition products and unique experiences.
3. Transportation - Collaborating with fashion and footwear brands to create limited edition products inspired by transportation systems could provide an opportunity for transit authorities to tap into new markets and revenue streams.
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