adidas Originals introduces new iterations of the Orketro sneaker model for the season in a Pyrite and Mesa colorway and the Bliss, Cloud White, and Bright Blue. SImilar to the previous model, these two are designed with inspiration from brutalist architecture that can be seen throughout the intricate hues chosen.
The first version has washed-out yellow colors that are detailed with metallic gold details around the toe box, which is a feature that gives it a 90s aesthetic. The Bliss colorway is built with inspiration from bustling cities such as London for example. Both shoes are made with mesh materials throughout the upper and marked with an asymmetrical suede branding in the form of the Three Stripes.
Image Credit: adidas
Key Themes Behind This Trend
- Minimalistic Footwear
- As consumers continue to prefer functional and minimalist styles, businesses can explore creating more shoe designs with simple and clean aesthetics.
- Inspired by Brutalist Architecture
- Looking to architectural designs for inspiration can lead to unique and visually interesting products, which gives business a chance to lead a new trend and attract customers.
- 90s Aesthetic
- Taking inspiration from past decades, such as the 90s, is a way to bring retro styles back to the mainstream and capture an audience looking for a unique and nostalgic look.
Where This Applies
- Fashion
- Fashion houses and designers can take inspiration from brutalist architecture and the 90s aesthetic to create distinct fashion lines that reflect shifting trends.
- Footwear
- Footwear companies can experiment with designs and materials to create more minimalist shoes, diversifying their product line and staying ahead of competitors.
- Architecture
- Architectural firms can collaborate with fashion companies to create visually interesting and memorable building designs, which can be used as marketing tools and draw in new clients.
