The "pink tax" is the increased pricing of female-oriented products that has long been fought by pioneering feminists, and one brand that has joined the fight against unequal prices is female-first shave and body brand Billie, which released the limited-edition Château de Blué wine.
The Château de Blué is a robust, full-bodied wine with hints of blueberries and oak, however, the unusual pricing of the wine is much more noteworthy. The blue-colored wine will be sold for 13 percent less than its pink counterpart to raise awareness of the pink tax. The decreased price of the wine represents the traditional 13 percent "pink" razor markup that women have had to pay.
Billie's Château de Blué campaign also highlights the brand's pricing for its razor subscription service -- which is fairly in line with its male competitor's subscription fees.