Research suggests that one in three women use men's razors, partly due to the 'Pink Tax,' and the lack of effective options on the market -- Estrid is a subscription razor brand that's aiming to change this by offering an affordable, body positive vegan brand that's appealing to Millennials and Gen Z.
What's unique about this brand is that it embraces body hair and a women's choice where and when to shave. In doing so, they use a diverse collection of models that often show off everything from "fuzz to fur." The subscription pack starts at approximately $9.80 USD, with a donation from each purchase going toward a charity that fights for women's rights.
Image Credit: Estrid
What's Driving This Trend
- Body Positive Shaving
- Embracing body hair and providing options for women to choose where and when to shave disrupts the traditional beauty standards in the shaving industry.
- Affordable Subscription Models
- Offering affordable subscription razors provides a disruptive innovation opportunity to attract price-conscious consumers.
- Charitable Contributions
- Donating a portion of each purchase to a charity that fights for women's rights creates a disruptive business model that aligns with social causes.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can capitalize on the trend of body positive shaving by developing inclusive and diverse product offerings.
- Subscription Services
- The subscription services industry can leverage the popularity of affordable subscription razors to expand their offerings in the personal care market.
- Charitable Organizations
- Charitable organizations focused on women's rights can explore partnerships with razor brands to create mutually beneficial opportunities for social impact.
