Research suggests that one in three women use men's razors, partly due to the 'Pink Tax,' and the lack of effective options on the market -- Estrid is a subscription razor brand that's aiming to change this by offering an affordable, body positive vegan brand that's appealing to Millennials and Gen Z.
What's unique about this brand is that it embraces body hair and a women's choice where and when to shave. In doing so, they use a diverse collection of models that often show off everything from "fuzz to fur." The subscription pack starts at approximately $9.80 USD, with a donation from each purchase going toward a charity that fights for women's rights.
Image Credit: Estrid