DirectTV is undergoing a rebranding effort and will change its name to AT&T TV Now. The rebrand was initially announced in July. The company began its rebranding efforts by showing a portion of it on its Twitter account. Since then, a spokesperson has confirmed that the DirectTV name will be taken off all platforms and replaced with AT&T TV Now.
Once the rebranding is complete the DirectTV Now app will be automatically updated to incorporate the changes. The rebranding will also be accompanied with a price increase to the platform. However, along with the price increase, users will get access to different bundles.