The DirectTV Now Streaming Service Will Be Rebranded into AT&T TV Now
Daniel Johnson — August 21, 2019 — Marketing
References: about.att & techcrunch
DirectTV is undergoing a rebranding effort and will change its name to AT&T TV Now. The rebrand was initially announced in July. The company began its rebranding efforts by showing a portion of it on its Twitter account. Since then, a spokesperson has confirmed that the DirectTV name will be taken off all platforms and replaced with AT&T TV Now.
Once the rebranding is complete the DirectTV Now app will be automatically updated to incorporate the changes. The rebranding will also be accompanied with a price increase to the platform. However, along with the price increase, users will get access to different bundles.
Once the rebranding is complete the DirectTV Now app will be automatically updated to incorporate the changes. The rebranding will also be accompanied with a price increase to the platform. However, along with the price increase, users will get access to different bundles.
Trend Themes
1. Brand Reinvention - Companies are rebranding their services in order to adapt to changing consumer preferences and remain competitive in the market.
2. Streaming Services - Streaming platforms are becoming increasingly popular as more consumers opt for online video-on-demand services over traditional cable subscriptions.
3. Personalized Bundles - Streaming companies are offering personalized bundles in order to cater to individual consumer preferences and attract a wider audience.
Industry Implications
1. Entertainment - The entertainment industry is being disrupted by the rise of streaming services and companies are rebranding and offering new options to stay competitive.
2. Telecommunications - The telecommunications industry has been transformed by the shift towards video streaming services and companies are adapting their offerings to remain relevant.
3. Technology - Technology companies are leading the way in the development of streaming services and personalized bundles to meet changing consumer preferences.
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