The TWIX Triple Chocolate Bar Has a Satisfying Texture and Flavor
Michael Hemsworth — December 15, 2018 — Lifestyle
References: mars & trndmonitor
The TWIX Triple Chocolate candy bar is the latest creation from Mars that is set to offer consumers a scrumptious way to satisfy their sweet tooth. The bar is reported to have triple the chocolatey goodness along with the familiar caramel and cookies that consumers have come to expect from the widely popular snack. The bars maintain a flavor and texture profile that builds on the success of the original to offer consumers a new yet familiar product to try out rather than taking a chance on something completely out of the ordinary.
The TWIX Triple Chocolate candy bar is available now at major retailers nationwide and also sports a slightly darker branding aesthetic on the front to convey the richer, more satisfying experience it will offer.
The TWIX Triple Chocolate candy bar is available now at major retailers nationwide and also sports a slightly darker branding aesthetic on the front to convey the richer, more satisfying experience it will offer.
Trend Themes
1. Triple-flavor Candy Bars - Disruptive Innovation Opportunity: Develop new candy bar flavors that combine multiple decadent tastes to offer consumers a unique and satisfying experience.
2. Texture and Flavor - Disruptive Innovation Opportunity: Experiment with different textures and flavors to create new and exciting candy bar products that appeal to consumers' preferences.
3. New Product Variations - Disruptive Innovation Opportunity: Introduce variations of popular snack products with innovative twists, such as incorporating multiple flavors or textures.
Industry Implications
1. Confectionery Industry - Disruptive Innovation Opportunity: Explore new flavor combinations and textures within the confectionery industry to attract consumers and stay ahead of competitors.
2. Food and Beverage Industry - Disruptive Innovation Opportunity: Expand product offerings by creating innovative candy bar flavors and textures that cater to changing consumer preferences in the food and beverage industry.
3. Snack Industry - Disruptive Innovation Opportunity: Continuously develop new snack variations, such as triple-flavor candy bars, to captivate consumers and drive growth in the snack industry.
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