This Bot from Sephora Makes It Easy to Book a Makeover Session In-Store
Laura McQuarrie — November 11, 2016 — Tech
The Sephora Reservation Assistant is one of two new bots from Sephora, which makes it exceptionally easy for fans of the brand to book an appointment for an in-store makeover at Sephora locations across the United States. After selecting the type of service they're interested in, consumers are able to choose a time that works best for them with help from the AI bot.
Along with its all-new Reservation Assistant, Sephora also revealed the Color Match for Sephora Virtual Artist, which helps consumers conduct searches for specific lipstick shades, as based on photo uploads.
Bots of this nature are ushering in a new wave of conversational commerce that makes it easy for consumers to carry out dialogues with a brand in a much more cost-effective and efficient way than employing a human to do the same job.
Along with its all-new Reservation Assistant, Sephora also revealed the Color Match for Sephora Virtual Artist, which helps consumers conduct searches for specific lipstick shades, as based on photo uploads.
Bots of this nature are ushering in a new wave of conversational commerce that makes it easy for consumers to carry out dialogues with a brand in a much more cost-effective and efficient way than employing a human to do the same job.
Trend Themes
1. Conversational Commerce - The use of AI reservation assistants is ushering in a new wave of conversational commerce that offers cost-effective and efficient dialogues between customers and brands.
2. Virtual Assistant for Beauty Industry - The Sephora Reservation Assistant and Color Match for Sephora Virtual Artist bots are examples of how the beauty industry is incorporating virtual assistants to enhance customer experience and sales.
3. AI-powered Appointment Booking - The AI-powered Sephora Reservation Assistant simplifies the appointment booking process for customers, offering new opportunities for businesses to innovate AI-powered booking systems.
Industry Implications
1. Beauty Industry - The beauty industry is at the forefront of integrating AI reservation assistant technology to enhance customer experiences.
2. Retail Industry - The retail industry can leverage AI reservation assistants to automate and enhance customer service experiences via appointment bookings.
3. Customer Service Industry - The customer service industry can adopt conversational commerce and AI-powered chatbots to offer more cost-effective and efficient dialogues to support customers.
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