Astronaut Snoopy Launches as Part of the Black Peanuts Collection
Jonathon Brown — January 15, 2013 — Marketing
References: ginza.doverstreetmarket & highsnobiety
This black astronaut Snoopy comes as part of the Black Peanuts series by Special Product Design and Medicom Toy Company.
Snoopy has long been revered as one of pop culture’s iconic cartoon characters. He’s right up there with Mickey Mouse on most people’s lists and has continued to be one of the most recognizable characters from the Peanuts comics.
This new limited edition Astronaut Snoopy is made in a cooler-than-cool monochrome black and sells for approximately $73. This item is part of a larger release of Black Peanuts characters by SPD and Medicom.
The actual toy was made in a limited run and is only available at select stores during select dates before he blasts off into space for who knows how long. It is available at the Dover Street Market Ginza in Chuo-ku, Tokyo starting January 11th.
Snoopy has long been revered as one of pop culture’s iconic cartoon characters. He’s right up there with Mickey Mouse on most people’s lists and has continued to be one of the most recognizable characters from the Peanuts comics.
This new limited edition Astronaut Snoopy is made in a cooler-than-cool monochrome black and sells for approximately $73. This item is part of a larger release of Black Peanuts characters by SPD and Medicom.
The actual toy was made in a limited run and is only available at select stores during select dates before he blasts off into space for who knows how long. It is available at the Dover Street Market Ginza in Chuo-ku, Tokyo starting January 11th.
Trend Themes
1. Monochrome Collectibles - Creating monochrome versions of popular collectibles and icons can be a disruptive trend in the merchandising industry.
2. Limited Edition Releases - Limited edition releases for collectible items can create a sense of exclusivity and drive consumer demand for similar products in other industries.
3. Reviving Classic Characters - Reviving classic characters with new designs and styles can appeal to both nostalgic and younger generations and can be a disruptive trend in the entertainment industry.
Industry Implications
1. Toy Industry - Creating limited edition monochrome versions of popular toy figures can create a sense of exclusivity and appeal to collectors.
2. Fashion Industry - Co-branded releases of limited edition merchandise featuring classic characters can appeal to both fashion-conscious and nostalgic consumers.
3. Entertainment Industry - Reviving classic characters with new designs and merchandising opportunities can create new revenue streams for entertainment companies.
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