According to a recent study, over 7 million Canadians do not have prime credit scores, and in an effort to ensure Canadians can feel more financially secure in the event of an emergency, easyfinancial service has launched the new #BetterTomorrows campaign.
The #BetterTomorrows campaign was done in partnership with creative agency Arrivals + Departures to underscore the benefits of having financial relief. The storytelling commercial tells the narrative in reverse chronological order of a young woman being accepted to university thanks to the science-focused presents gifted to her by her parents at a young age.
The #BetterTomorrows campaign highlights the fact that "never know what tomorrow might bring," however, the financial company can help prepare individuals with loans of up to $35,000 CA.
easyfinancial Services Launched the New #BetterTomorrows Campaign
Grace Mahas — September 11, 2019 — Marketing
References: easyfinancial & linkedin