Creating an advertisement for life insurance can often take on dark or emotional tropes, but Beagle Street's 'Insurance for Life' campaign takes a lighter approach.
The ad takes place in a fictional, claymation world, which helps to separate one's emotions when watching the ad. A cheery narrator rhymes his way through the ad spot, making the commercial feel more like a fairytale. In the ad, a clay-based character is holding their baby boy, when he accidentally slips on a toy. The narrator reminds the viewer that life insurance helps protect you against accidents, as you never know what might come your way.
In another ad, a young couple need insurance after their garden shed mysterious callopses. The ad aims to celebrate "the joy and strife" of life, and reminds the viewer they offer coverage for both instances.
Image Credit: Beagle Street