AMPcast is an innovative new service, launched by socially inclined music app company Pandora, that is designed to make it easier than ever for fans to communicate and interact with their favorite musical artists.
The service lets musicians communicate with their fans via audio messages that they can record on their mobile devices before posting them so that they can be played in conjunction with their music streams. Artists can create and record messages on their phones with ease, so they don't have to worry about spending too much time.
Musical artists can take advantage of the new messaging service to do everything from share updates on tour and concert dates or album releases or even just relay anecdotes of interest.
Ultimately, AMPcast will make it possible for musicians and fans alike to take advantage of Pandora's massive reach and scale to enjoy better interactivity.