Amazon Music DJ Mode Shares Commentary from Artists & Hosts
Laura McQuarrie — June 12, 2021 — Tech
References: press.aboutamazon & engadget
Amazon Music DJ Mode is a new on-demand listening experience that provides all the benefits of a streaming service with the human touch of DJ-hosted radio segments. Listeners can opt into the experience whether they're interested in hip-hop, pop or country, and they'll get to hear from industry experts, artists and even Amazon Alexa, who has trivia to share.
Steve Boom, VP of Amazon Music, says "We’re continuing to revolutionize how listeners experience music, and with DJ Mode we’re combining the best of streaming and traditional radio." This experience is personalized since fans get to stream music that's perfectly selected for them, and get the added benefit of storytelling to add to the way they hear their favorite songs on the Amazon Music platform.
Steve Boom, VP of Amazon Music, says "We’re continuing to revolutionize how listeners experience music, and with DJ Mode we’re combining the best of streaming and traditional radio." This experience is personalized since fans get to stream music that's perfectly selected for them, and get the added benefit of storytelling to add to the way they hear their favorite songs on the Amazon Music platform.
Trend Themes
1. Streaming with Dj-hosted Radio Segments - The trend towards personalized and interactive music streaming experiences where listeners can engage with radio-style hosts and experts.
2. On-demand Listening with Human Touch - The trend towards on-demand listening experiences that incorporate elements of traditional radio, such as expert commentary and storytelling.
3. Smart Speakers as Personal Djs - The trend towards smart speakers becoming personalized DJs, offering custom-curated streaming experiences with human-led commentary and trivia.
Industry Implications
1. Music Streaming - This industry can leverage DJ-hosted radio segments and personalized listening experiences to set themselves apart from competitors.
2. Smart Speakers - This industry can capitalize on the integration of on-demand listening experiences with traditional radio-style commentary to increase user engagement and loyalty.
3. Radio Broadcasting - This industry can embrace the personalized, on-demand nature of streaming services to expand their reach and audience through innovative offerings.
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