When it comes to redesigning one's logo, the results can be touch and go, which is why it's not surprising that what wasn't working a few years ago for this tech logo is now perfect for today. HP has unearthed a redesign project from 2011 and gone full steam ahead with it. Brilliant in its simplicity, it's hard to see why this tech logo was neglected even five years ago.
The new tech logo is made up of only four minimalist slashes that cleverly for the "HP" wordmark. Originally created by Moving Brands, the updated logo is being used for another branch of the company, which is happy to embrace the edgier look. The Verge writes, "[E]ven though the Spectre 13 is in a brand new, cutting-edge device, its logo, at least, is the product of many years of deliberation."
HP Brings an Old Project Back to Life in Brand Update
Meghan Young — April 5, 2016 — Art & Design