Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

HP Brings an Old Project Back to Life in Brand Update

 - Apr 5, 2016
References: hp & theverge
When it comes to redesigning one's logo, the results can be touch and go, which is why it's not surprising that what wasn't working a few years ago for this tech logo is now perfect for today. HP has unearthed a redesign project from 2011 and gone full steam ahead with it. Brilliant in its simplicity, it's hard to see why this tech logo was neglected even five years ago.

The new tech logo is made up of only four minimalist slashes that cleverly for the "HP" wordmark. Originally created by Moving Brands, the updated logo is being used for another branch of the company, which is happy to embrace the edgier look. The Verge writes, "[E]ven though the Spectre 13 is in a brand new, cutting-edge device, its logo, at least, is the product of many years of deliberation."