Regionally Inspired Modern Hotels

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Soho House Mumbai Takes on Traditional Patterns and Furnishings

— December 10, 2018 — World
Soho House Mumbai is the latest addition to the hotel chain and the first Asian outpost of the design-focused brand. Created by the in-house design team at Soho House Mumbai, the unique space features pattern-heavy interiors inspired by regional crafts and textiles. The hotel itself is situated in an eleven-story building in the city's affluent Juhu neighborhood, which also plays host to a number of Bollywood celebrities.

The hotel itself comes packed with 38 guest bedrooms, a cinema, two restaurants and a rooftop pool. Soho House Mumbai also plays host to a members-only club that contains fixtures and soft furnishings that were either sourced locally or boast traditional Indian patterns. The use of traditional aesthetics allows the space to become a physical manifestation of the country it is in, while also paying homage to its cultural and historical heritage.

Trend Themes

  1. Regionally Inspired Interiors — Opportunity for hotel chains to create unique interior designs inspired by regional crafts and textiles.
  2. Cultural Homage Hotels — Chance for hotels to pay homage to a country's cultural and historical heritage by incorporating traditional aesthetics in their designs.
  3. Design-focused Hotel Chains — Growing trend for hotel chains that prioritize unique and visually stunning designs for their properties.

Industry Implications

  1. Hospitality — Opportunities for hotels and resorts to differentiate themselves by incorporating regionally-inspired interiors and cultural homages.
  2. Interior Design — Increasing demand for interior designers who can create unique and culturally-relevant designs for hospitality properties.
  3. Textile and Crafts — Increased interest in traditional textiles and crafts as a source of inspiration for interior design in the hospitality industry.
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