Regionally Inspired Modern Hotels

Soho House Mumbai Takes on Traditional Patterns and Furnishings

Soho House Mumbai is the latest addition to the hotel chain and the first Asian outpost of the design-focused brand. Created by the in-house design team at Soho House Mumbai, the unique space features pattern-heavy interiors inspired by regional crafts and textiles. The hotel itself is situated in an eleven-story building in the city's affluent Juhu neighborhood, which also plays host to a number of Bollywood celebrities.

The hotel itself comes packed with 38 guest bedrooms, a cinema, two restaurants and a rooftop pool. Soho House Mumbai also plays host to a members-only club that contains fixtures and soft furnishings that were either sourced locally or boast traditional Indian patterns. The use of traditional aesthetics allows the space to become a physical manifestation of the country it is in, while also paying homage to its cultural and historical heritage.

Regionally Inspired Interiors
Opportunity for hotel chains to create unique interior designs inspired by regional crafts and textiles.
Cultural Homage Hotels
Chance for hotels to pay homage to a country's cultural and historical heritage by incorporating traditional aesthetics in their designs.
Design-focused Hotel Chains
Growing trend for hotel chains that prioritize unique and visually stunning designs for their properties.

Industries Being Reshaped

Hospitality
Opportunities for hotels and resorts to differentiate themselves by incorporating regionally-inspired interiors and cultural homages.
Interior Design
Increasing demand for interior designers who can create unique and culturally-relevant designs for hospitality properties.
Textile and Crafts
Increased interest in traditional textiles and crafts as a source of inspiration for interior design in the hospitality industry.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 5%
Freshness 8%