The 2015 Serpentine Pavilion is a trippy public structure that sets up a sort of choose-your-own-adventure experience thanks to its multi-orifice design. People can enter it from a multitude of entrances, which allows them to enjoy the public structure differently every time. Yet at its core, the Serpentine Pavilion is a kaleidoscopic design that Fast Co Design likens to "rainbow poop."
Designed by Selgascano, the rainbow public structure is based in Kensington Gardens in London. The firm shares, "We sought a way to allow the public to experience architecture through simple elements: structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, color and materials. Each entrance allows for a specific journey through the space." It also glows at night to provide an even more unique experience when traveling through it.
Why This Trend Is Growing
- Multifaceted Design
- The Serpentine Pavilion's multi-orifice design offers a choose-your-own-adventure experience, opening up opportunities for creating public structures that cater to individual preferences.
- Interactive Architecture
- The Serpentine Pavilion's multiple entrances provide a unique journey through the space, showcasing the potential for interactive architectural designs that engage visitors in different ways.
- Sensory Experience
- The kaleidoscopic design of the Serpentine Pavilion, with its use of light, transparency, and color, highlights the rising trend of designing public structures that provide sensory-rich experiences.
Industries Being Reshaped
- Architecture
- Architectural firms can explore innovative designs that incorporate multifaceted elements like multiple entrances to create interactive experiences for visitors.
- Event Spaces
- The concept of multifaceted designs and interactive architectures can be applied to event spaces, offering organizers the opportunity to create dynamic and engaging environments for attendees.
- Public Parks
- Park developers can take inspiration from the Serpentine Pavilion to create sensory-rich environments that provide visitors with unique and immersive experiences.
