SuperFat's Vegan, Keto Nut Butter Shares the Benefits of Healthy Fat
Laura McQuarrie — February 15, 2019 — Lifestyle
References: superfat & kickstarter
Countless brands have created nut butter pouches but SuperFat is approaching the product in a way that focuses on functional ingredients and healthy fat. In addition to creating an Original nut butter from macadamia nuts and almonds, SuperFat offers a range of no-sugar-added Protein, Nitro + MCT, MCT + Probiotic and Cacao Coconut varieties.
The rise of full-fat products and the immense popularity of the ketogenic diet has made healthy fats desirable to consumers who are looking for satiety and boosted brain health. At the same time, health-conscious consumers are rejecting sugar-laden products; with its Kickstarter campaign, SuperFat highlights that "In the 1960s, the sugar industry paid scientists to play down the link between heart disease and sugar by promoting saturated fat as the culprit."
The rise of full-fat products and the immense popularity of the ketogenic diet has made healthy fats desirable to consumers who are looking for satiety and boosted brain health. At the same time, health-conscious consumers are rejecting sugar-laden products; with its Kickstarter campaign, SuperFat highlights that "In the 1960s, the sugar industry paid scientists to play down the link between heart disease and sugar by promoting saturated fat as the culprit."
Trend Themes
1. Functional Nut Butter Pouches - SuperFat's approach of focusing on functional ingredients and healthy fat creates disruptive innovation opportunities in the nut butter market.
2. Full-fat Products - The rise of full-fat products presents disruptive innovation opportunities for businesses catering to health-conscious consumers seeking satiety and boosted brain health.
3. No-sugar-added Options - The rejection of sugar-laden products by health-conscious consumers opens up disruptive innovation opportunities for brands offering no-sugar-added alternatives.
Industry Implications
1. Food Packaging - The functional nut butter pouches create disruptive innovation opportunities within the food packaging industry to cater to the growing demand for convenient and healthy snack options.
2. Healthy Snacks - The rise of full-fat products and the appeal of functional nut butter pouches present disruptive innovation opportunities for the healthy snacks industry to meet the needs of health-conscious consumers.
3. Dietary Supplements - The focus on functional ingredients and healthy fats in SuperFat's nut butter varieties opens up disruptive innovation opportunities within the dietary supplements industry by offering alternative sources of healthy fats and nutrients.
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