While the MetLife blimp has been around for some time now, the insurance company has recently begun ramping up its social media efforts by giving the Snoopy-covered blimp its own Instagram page. With a growing number of Instagram users looking for beautiful landscape photography, the MetLife Blimp's Instagram page gives fans a unique perspective on some of America's most beautiful destinations.
The MetLife Blimp is an airship branded with MetLife's bright blue logo and the face of the popular Peanuts character Snoopy. The blimp is flown all over the US for tours and telecasts. The blimp is best known for providing aerial shots for CBS' coverage of the PGA Tour, as well as other sporting events. These shots and other landscape photos taken from the blimp can now be viewed by fans on a designated Instagram page, which has nearly 17,000 followers.
Instead of simply advertising from the sky, MetLife has cleverly made use of its blimp and the stunning photography taken from above to promote the brand's presence on social media.
Why This Trend Is Growing
- Social Media Branding
- Companies are leveraging social media platforms to promote their brand and connect with consumers in unique and interactive ways.
- Visual Content Marketing
- The increasing demand for visually appealing content on social media platforms presents opportunities for companies to showcase their products or services through photography and videos.
- Branded Experiences
- Creating unique experiences around a brand, such as using aerial photography from a blimp, can capture consumer attention and create a memorable brand image.
Industries Being Reshaped
- Insurance
- Insurance companies like MetLife can explore innovative ways, such as social media branding, to engage with their audience and differentiate themselves in a competitive market.
- Sports Broadcasting
- Sports broadcasters can leverage beautiful aerial shots from blimps to enhance their coverage and provide viewers with a unique perspective on live events.
- Tourism
- The use of stunning landscape photography taken from blimps can attract tourists by showcasing the beauty and uniqueness of travel destinations.
