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From Face Swap Print Ads to Political Geofilter Ads

 - May 1, 2016
The top May 2016 viral marketing ideas highlights the ways in which brands are leveraging consumer behavior on social media in order to deliver campaigns that truly resonate.

Beecher's Fault, an indie rock band based in Queens, recently released a music video almost entirely shot using Snapchat lenses. The innovative concept was used for their single, 'Like Cartoons,' while the band fittingly used the animated Snapchat lenses to illustrate this theme.

Separately, in a unique Snapchat-inspired print ad, National Geographic recently used face-swapping technology to drive home a message about learning about the world we live in. The clever campaign is an example of a pattern in viral marketing that can also serve as inspiration for an offline concept that grabs the attention of consumers.