Snapchat just dropped $100 million on Bitstrips, a company that allows people to create their own cartoon avators and comic strips to either share on social media or with a private group of friends. A fun activity that riffs off of Snapchat's face filters perfectly, it's an acquisition that makes sense.
Although used on Facebook predominantly in the past, Bitstrips has been launched in a recent Snapchat update. The update will let people send over 200 stickers to friends. Tech Crunch writes, "Snapchat smartly lets you both browse through stickers, or instantly shows you ones related to words you’ve typed in the text compose window." It'll only be a matter of time before more Bitstrips similarities are revealed.
What's Driving This Trend
- Personalized Avatars
- Creating customized cartoon avatars and comic strips for social media sharing presents opportunities for personalized marketing campaigns.
- Sticker Integration
- Integrating stickers into messaging apps like Snapchat opens up possibilities for branded content and sponsored stickers.
- Smart Sticker Recommendations
- Using AI to recommend stickers based on typed text provides an opportunity to enhance user experience and drive engagement.
Who This Affects Most
- Social Media
- The integration of personalized stickers in social media platforms like Snapchat creates opportunities for content creation and engagement.
- Messaging Apps
- The inclusion of customized stickers in messaging apps like Snapchat opens avenues for monetization through sponsored content and sticker packs.
- Artificial Intelligence
- Developing AI technologies for smart sticker recommendations in messaging apps presents opportunities for improved user experience and targeted advertising.
