Alongside a new set of “sumaho” (smartphone) vending machines, Coca-Cola launched the 'Coke ON' campaign and app in order to show its fans how to make the most of these dispensers.
With the Coke ON app, users are able to begin virtually collecting stamps with each vending machine visit. Once 15 stamps have been collected, a user is able to redeem their drink tickets through the app and the smart vending machine will give out a free beverage of the user's choosing. Those who get a head start on the stamp-collecting adventure have the chance to instantly collect five stamps.
Coca-Cola hopes to roll out more smartphone vending machines and see downloads from more than two million users by the end of the year. Considering the popularity of vending machines in Asia, this likely won't be a challenge.