Rather than having to tune into a TV channel in order to catch an NFL game, sports fans will now be able to livestream Thursday Night Football on Twitter. As NFL’s digital partner, Twitter will make it possible for fans to tune into 10 full games for free, which will have great appeal to cord cutters who may not be able to access the games otherwise.
With this partnership, Twitter has the potential to leverage its Moments feature, which was introduced in late 2015. As a companion to the Thursday Night Football content, Moments could be a hub for recap videos and user-generated commentary.
This deal between the NFL and Twitter may open up a whole new realm of possibilities for the ways young consumers are able to access web and TV programming via social media platforms.