The Mentos Sour Marbels Campaign is "Intolerably Sour"

 - Mar 8, 2012
References: ogilvy & ibelieveinadv
The Mentos Sour Marbels campaign shows that this candy is so tart, it will torment every single side to a person's persona. This is represented by a troop of mini men that have been illustrated inside a person's head. Smushed together as though they were performers in a clown car, these voodoo-looking men are embedded with nails, clipped with pliers and wrapped in barbed wire.

Created by Ogilvy & Mather, an ad agency based in Mumbai, India, the Mentos Sour Marbels campaign might be disturbing, but that is clearly the point. People want to know just how effective the tartness of a sour candy is, and this campaign depicts it perfectly. It was illustrated by Deelip Khomane.