McCoy's 'The Beast' campaign takes a hilariously relatable approach to its snack-friendly ad. The chip brand played into the classic 'hangry' trope, but kicked it up a notch with a re-imagining of what happens when we're hungry.
In the first ad, a woman is sitting at her desk when a mysterious monster-like arm appears and begins eating a bag of chips placed on her work desk. In the second example, the monstrous arm appears again as various people contemplate whether or not to eat the chips. Each of the ads closes with the tagline "Don't deny the beast." The ad cleverly references the power of appetite and reminds consumers to indulge instead of denying themselves.
Image Credit: McCoys