The timepiece market is filled with a wide array of styles to choose from, but the Ethnic Watches creations have been positioned as a cost-effective option that will also help to give back to social causes.
The watches have been crafted with the utmost attention to detail with a sapphire crystal face, Swiss movement and a stainless steel casing that will provide enhanced durability. For every timepiece sold, the brand will donate 5% to NGO partners Survival International and Kubuka to ensure that the accessories help to support causes that need attention.
The Ethnic Watches collection of timepieces come in a wide array of different styles to choose from that are all inspired by ethnic tribes from around the world including the Zulu, Cherokee, Samburu, Kalam and Ndebele.
Key Themes Behind This Trend
- Ethnic Timepieces for Social Causes
- Creating timepieces that not only boast exceptional quality and design but also contribute to social causes, creating collaborative platforms for designers and NGOs.
- Ethnic-inspired Smart Timepieces
- Incorporating modern and eco-friendly technology on ethnic-inspired smartwatches that cater to both style and function needs of the consumer.
- Ethnic Luxury Timepieces
- Exploring the untapped market of luxury ethnic-inspired watches and incorporating ethical and social responsibility aspects in their production processes.
Where This Applies
- Fashion and Accessories
- Partnering with fashion and accessory houses to produce and expose ethnic inspired watch collections that support social causes.
- Non-profit Organizations (ngos)
- Open up collaborative partnerships between designers, suppliers and NGOs to support social and ethical causes.
- Luxury Watch Sales
- Exploring the possibilities of creating a luxury ethnic-inspired watch collection with an added ethical selling point to attract consumers who are passionate about social causes.
