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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,760 more

In-Person Customization

Consumer co-creation ensures a truly personalized product experience

Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level.
Workshop Question - Where can you loosen the reigns and give more control to the end user of your product or service?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
193,324 Total Clicks
Date Range:
Aug 17 — Jul 19
Trending:
Viral

Featured Examples

Denim Customization Pop-Ups
Denim Customization Pop-Ups
'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing
At the end of March, Zara will be launching a new denim customization service called ‘Zara Edited’ at select stores in Barcelona, Amsterdam and Milan. With this service, customers will... MORE
Sneaker Stencil Kits
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
Nike is offering its fans more creative control with the Gakou Flyknit—a kit of rubber stencils that enables users to customize their sneakers as they please. Consumers are growing tired of... MORE
In-Store Chocolate 3D Printers
In-Store Chocolate 3D Printers
Cadbury Introduced a High-Tech Activation for World Chocolate Day
World Chocolate Day falls on July 7th and to celebrate, beloved confectionary company Cadbury launched a special interactive campaign — one that features customization and an innovative milk... MORE
play_circle_filled Color-In Car Rentals
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
Hertz UK launched a new line of vehicles with coloring book upholstery. This ‘Colouring-In Car’ program is intended to entertain children during long car journeys. After a successful... MORE
Customizable Takeout Packaging
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
Endika Gómez de Balugera, Estela Vela and Pablo Berges collaborated on the development of a restaurant concept called ‘Born2Be’ and the vibrant takeout boxes they imagine it would be... MORE
Bottle Personalization Services
Bottle Personalization Services
Copper Dog Launched a Customization Service at Selfridges
To help consumers get their hands on a customized gift this holiday season, whisky brand Copper Dog offered a bottle personalization service through the luxury department store Selfridges. For a... MORE
Smart Tequila Bottles
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
Davos Brands’ Astral Tequila bottles will soon be offered in various states with NFC technology to engage consumers via smart labels from ThinFilm Electronics. Just by touching their... MORE
Multi-Sensory Fragrance Shops
Multi-Sensory Fragrance Shops
The Perfume Shop's Experiential Store Concept Invites Play
On September 19th, The Perfume Shop will be opening the doors of its new experiential store concept in Sheffield, which targets the Millennial shopper. The new store, located within the Meadowhall... MORE

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Social Media-Friendly Beauty Shops
Social Media-Friendly Beauty Shops
Boots' Beauty Concept Shop Has an On-Site YouTube Studio
Cloaked Disney Character Cupcakes
Cloaked Disney Character Cupcakes
Disney's Kylo Ren Cupcake Marks Star Wars' 30th Anniversary
play_circle_filled 3D-Printed Hummus Dips
3D-Printed Hummus Dips
3D Food Printing Creates Fun, Shapely and Healthy Foods
Spray Paint-Style Fashion Collaborations
Spray Paint-Style Fashion Collaborations
The Levi's x Gorillaz Line Boasts Room for Customization
Fashion-Forward Floral V-Day Pop-Ups
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PlantShed & KITH Will Be Hosting a One-Day Pop-Up on the 14th
Slow Luxury Beauty Shops
Slow Luxury Beauty Shops
The Atelier Beauté Chanel Encourages Guests to Explore Leisurely
Celebratory High Fashion Pop-Ups
Celebratory High Fashion Pop-Ups
This Dior Pop-Up Centers Around the SS19 Line & the KAWS Collab
Man-Made Ethical Meat
Man-Made Ethical Meat
Novameat Developed a Vegan 3D-Printed Steak
3D-Printed Meat Substitutes
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Evocative Perfume Pop-Ups
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The Perfume Shop's 'Shop of Feelings' Has Consumers Explore By Emotion
3D-Printed Plant-Based Steaks
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Researchers are Developing Cruelty-Free 3D-Printed Meat
Ultra-Small Beauty Shops
Ultra-Small Beauty Shops
The ISEI Store in Kiev is Just 30 Square Meters in Size
Advanced Custom Dessert Printers
Advanced Custom Dessert Printers
The WiibooxSweetin 3D Chocolate Printer Creates Customized Sweets
Omnichannel Beauty Concepts
Omnichannel Beauty Concepts
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
DIY-Style Fashion Customization Tools
DIY-Style Fashion Customization Tools
Levi's Tailor Shop Offers Denim Workshops to Festival Goers
play_circle_filled Experiential Cosmetic Stores
Experiential Cosmetic Stores
A.S. Watson & L'Oreal are Launching the 'Colorlab by Watsons' Concept
AR Product Discovery Apps
AR Product Discovery Apps
Lush's 'Lush Lens' is an Augmented Reality Product App
Veggie Burger Printers
Veggie Burger Printers
The Chef-It Machine Simultaneously Prints and Cooks Burgers On Demand
Personalized Wedding Fragrances
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
play_circle_filled Cereal-Crafted Records
Cereal-Crafted Records
Kellogg's Recently Created a Chocolate Frosted Flakes Record
play_circle_filled Phygital Beauty Shops
Phygital Beauty Shops
'The New Age BuY Paris Duty Free' Concept Integrates Digital Platforms
3D-Printed Neon Cakes
3D-Printed Neon Cakes
Budmen Industries’ Techno Test Kitchen Makes 'Neon Nom Noms'
Rapper-Run Rhinestone Pop-Ups
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Joey Bada$$ and Ev Bravado Will Host a Rhinestone Workshop in NYC
Personalized Pet Subscriptions
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Barkyn Offers Subscription Boxes Full of Treats for Dogs
Voice-Activated Champagne Concierges
Voice-Activated Champagne Concierges
The 'Bottles and Bubbles' Alexa Skill Offers Pairings & More
Bespoke Denim Pop-Ups
Bespoke Denim Pop-Ups
The Unspun Pop-Up Uses 3D Imaging to Create Custom-Fitted Denim
Customized Chocolate Eggs
Customized Chocolate Eggs
The Seasonal Packaging for Kinder Embraces Personalized Details
Randomized Bottle Labels
Randomized Bottle Labels
The 'HP SmartStream Designer for Designers' Creates Mix-and-Match Designs
Wearable Water Bottles
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The 'Closca' Water Bottle Affixes onto Bags, Bikes and More
Custom Candy Vending Machines
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'Travel Memories Kit Kat' Distributes Personalized Bars in Kyoto
Musical Champagne Packages
Musical Champagne Packages
The Champagne Lanson Music Gift Box Can Be Creatively Repurposed
Temperature-Regulating Water Dispensers
Temperature-Regulating Water Dispensers
The Nano Smart Water Dispenser Optimizes H2O Temperature
Personalized Bean Cans
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
Customizable Granola Packaging
Customizable Granola Packaging
Bear Naked Custom Made Offers Quirky, Personalized Packaging
Hydration Reminder Water Bottles
Hydration Reminder Water Bottles
The Pyrus Smart Water Bottle Encourages Drinking Eight Glasses
play_circle_filled Upcycled Flat-Pack Furniture
Upcycled Flat-Pack Furniture
Pentatonic Creatively Repurposes Waste to Disrupt Consumption Culture
Efficient Water-Purifying Bottles
Efficient Water-Purifying Bottles
The Ecomo Bottle Can Purify Unsafe Water in 5 Seconds
Multi-Purpose Tweezer Tools
Multi-Purpose Tweezer Tools
The 'Ti-Pop Tweezers' Also Serve as a Bottle Opener
Skull-Emblazoned Custom Sneakers
Skull-Emblazoned Custom Sneakers
These New Warren Lotas Sneakers Replace the Swoosh with a Skull
Crystal-Encrusted Sneakers
Crystal-Encrusted Sneakers
Nike and Swarovski's Air Max 97 Features a Shimmering Skin
play_circle_filled Social Media Meal Boxes
Social Media Meal Boxes
Heinz Created 'Irresistible Posts' That Could Be Ordered and Eaten
Pastel Bubble Letter-Branded Sneakers
Pastel Bubble Letter-Branded Sneakers
These Air More Uptempos Boast an 'Island Green' Colorway
Space-Inspired Tote Bags
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Nike and Tom Sachs Have Collaborated to Produce a Space-Ready Tote Bag
Dedicated Sneakerhead Apps
Dedicated Sneakerhead Apps
The Nike SNEAKRS App Keeps Users Up to Date with New Drops
QSR Drink Tray Speakers
QSR Drink Tray Speakers
The McDonald’s Boombox is Crafted from a Cardboard Drink Tray
Branded To-Go Box Controllers
Branded To-Go Box Controllers
Eat KFC and Play Video Games with This To-Go Chicken Box Controller
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Deli-Style QSR Takeout Shops
THE TABLE by KFC will Serve More Wholesome Food to Shoppers
Scannable Coloring Books
Scannable Coloring Books
The Color Notebook Lets Parents Save Kids Artwork Before Reusing It
AR Jersey Apps
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
Deconstructed Sneaker Masks
Deconstructed Sneaker Masks
Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask
Feminine-Focused Workout Gear
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Conscious Team Jerseys
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Stackable Takeaway Packaging
The Sta-Pack Features Separate Units Connected by a Handle
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This New Levi's & UNDERCOVER Series Tributes a Style's 50th Anniversary
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Linner Earbuds Offer Discrete Noise Cancellation
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Levi's English Pop-Up Store Offers a Customized Denim Experience
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The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
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The Shelby GT-H is the Most High-Performance Car You Can Rent