In-Person Customization

Consumer co-creation ensures a truly personalized product experience

Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level.
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
192,636 Total Clicks
Aug 17 - Sep 17
This Quarter and Hot
Featured Examples
Sneaker Stencil Kits - The Nike Gakou Flyknit Allows for Complete At-Home Customization
SCORE 9.4
This Quarter and V. Hot 7,875 Clicks Pub: Aug 28, 17
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
Nike is offering its fans more creative control with the Gakou Flyknit—a kit of rubber stencils that enables users to customize their sneakers as they please. Consumers are growing tired of... [More]
Color-In Car Rentals - These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
SCORE 9.2
This Year and V. Hot 2,361 Clicks Pub: Aug 1, 17
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
Hertz UK launched a new line of vehicles with coloring book upholstery. This ‘Colouring-In Car’ program is intended to entertain children during long car journeys. After a successful... [More]
Customizable Takeout Packaging - Born2Be's Vibrant Takeout Boxes Encourage Play
SCORE 8.8
This Year and V. Hot 3,577 Clicks Pub: Aug 3, 17
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
Endika Gómez de Balugera, Estela Vela and Pablo Berges collaborated on the development of a restaurant concept called ‘Born2Be’ and the vibrant takeout boxes they imagine it would be... [More]
3D-Printed Heel Designs - Atelier 27 Combines Additive Manufacturing with Consumer Co-Creation
SCORE 8.6
This Quarter and V. Hot 2,094 Clicks Pub: Sep 4, 17
3D-Printed Heel Designs
Atelier 27 Combines Additive Manufacturing with Consumer Co-Creation
What Unistudio Design has done with the Atelier 27 project for Eram is revolutionary for the footwear business –– and beyond that too, quite frankly. What the agency has done is develop a means... [More]
Assorted Face Mask Sets - This Variety Pack from L'Occitane Introduces a 'Mix & Mask' Kit
SCORE 6.3
This Quarter and Warm 462 Clicks Pub: Sep 3, 17
Assorted Face Mask Sets
This Variety Pack from L'Occitane Introduces a 'Mix & Mask' Kit
One of the newest product releases from L’Occitane is an assorted face mask set that provides a variety of treatments to choose from. The L’Occitane Peony Variety Mask Set of 6 provides a ‘... [More]
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