In-Person Customization

Consumer co-creation ensures a truly personalized product experience

Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level.
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
64,905 Total Clicks
Aug 17 - Dec 17
This Year and V. Hot
Featured Examples
Sneaker Stencil Kits - The Nike Gakou Flyknit Allows for Complete At-Home Customization
SCORE 8.5
This Year and V. Hot 11,442 Clicks Pub: Aug 28, 17
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
Nike is offering its fans more creative control with the Gakou Flyknit—a kit of rubber stencils that enables users to customize their sneakers as they please. Consumers are growing tired of... [More]
Color-In Car Rentals - These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
SCORE 8.4
This Year and Hot 2,529 Clicks Pub: Aug 1, 17
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
Hertz UK launched a new line of vehicles with coloring book upholstery. This ‘Colouring-In Car’ program is intended to entertain children during long car journeys. After a successful... [More]
Customizable Takeout Packaging - Born2Be's Vibrant Takeout Boxes Encourage Play
SCORE 8
This Year and Hot 5,103 Clicks Pub: Aug 3, 17
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
Endika Gómez de Balugera, Estela Vela and Pablo Berges collaborated on the development of a restaurant concept called ‘Born2Be’ and the vibrant takeout boxes they imagine it would be... [More]
Bottle Personalization Services - Copper Dog Launched a Customization Service at Selfridges
SCORE 8.4
This Year and Hot 1,423 Clicks Pub: Dec 13, 17
Bottle Personalization Services
Copper Dog Launched a Customization Service at Selfridges
To help consumers get their hands on a customized gift this holiday season, whisky brand Copper Dog offered a bottle personalization service through the luxury department store Selfridges. For a... [More]
Smart Tequila Bottles - Astral Tequila Bottles Engage Consumers with NFC Technology
SCORE 7.4
This Year and Warm 724 Clicks Pub: Dec 6, 17
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
Davos Brands’ Astral Tequila bottles will soon be offered in various states with NFC technology to engage consumers via smart labels from ThinFilm Electronics. Just by touching their... [More]
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