Category
Art & Design
Oven Aesthetics
Trend cluster
Category
In-Person
Customization
Consumer co-creation ensures a truly personalized product experience.
6.6
Trend score
Trend
What is the In-Person Customization trend?
In-Person Customization: Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level.
Trend themes
Themes within the In-Person Customization trend
Three behaviours holding the trend together01
In-Person Customization
Brands are putting user experience directly into the hands of consumers.
02
Customization on Demand
Many brands are offering consumers unique opportunities to personalize their own products, both in-store and online.
03
Enhancing Consumer Engagement
Many brands are turning to high-tech packaging solutions to engage consumers at the point of purchase, with smart labels being one such example.
Industry implications
What the In-Person Customization trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry, both in-store and online, is experiencing a surge in personalized and co-creation services.
For
Beverage and Alcohol Industry
An increasing number of brands within the beverage and alcohol industries are turning to high-tech packaging solutions to engage consumers.
For
Fragrance Industry
The fragrance industry is experimenting with experiential stores that encourage self-discovery and personalization on the part of consumers.
Workshop question
Where can you loosen the reigns and give more control to the end user of your product or service?
Trend signals
Trend signals for In-Person Customization
Trend score 6.6 out of 10, from popularity 96%, activity 95%, freshness 8%.
Popularity96%
Activity95%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Person Customization trend
8 featured examples from Aug 1, 2017 to Sep 16, 2019CategoryBusiness
Denim Customization Pop-Ups
'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing
The fashion retail industry has the opportunity to engage customers with new, unique in-store experiences by offering customization services that are not available online.
CategoryFashion
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
In addition to Nike, other footwear brands can offer stencil kits or personalized customization options to meet consumers' growing desire for personalized products.
CategoryMarketing
In-Store Chocolate 3D Printers
Cadbury Introduced a High-Tech Activation for World Chocolate Day
The customizable chocolate charms created by a 3D printer offer a disruptive innovation opportunity in the confectionary industry, allowing for unique and personalized products.
CategoryAutos
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
Opportunities for car rental companies to differentiate their offerings and appeal to families by providing unique and interactive features in their vehicles.
CategoryLifestyle
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
Restaurants, cafes, and other food businesses can utilize customizable packaging to enhance their brand and customer experience.
CategoryLifestyle
Bottle Personalization Services
Copper Dog Launched a Customization Service at Selfridges
Opportunity for food and beverage brands to offer personalized packaging services to enhance the gifting experience and create a connection with customers.
CategoryLifestyle
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
The beverage industry can leverage the NFC-enabled packaging trend for their products to provide interactive product labeling and a streamlined communication channel with consumer…
CategoryBusiness
Multi-Sensory Fragrance Shops
The Perfume Shop's Experiential Store Concept Invites Play
Retailers can explore innovative store concepts and personalized offerings to attract and retain customers.
