Category
World
Layered Getaways
Trend cluster
Category
Smart
Suite
Hotels ramp up in-room connectivity for a fully integrated stay.
2.9
Trend score
Trend
What is the Smart Suite trend?
Smart Suite: As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff.
Trend themes
Themes within the Smart Suite trend
Three behaviours holding the trend together01
IoT Integration in Hospitality
Hospitality companies are integrating IoT throughout their hotels to provide guests with seamless and personalized experiences through AI and voice-controlled technology.
02
Voice-Activated Room Features
Hotels are introducing voice-activated room features, such as lighting control and TV adjustments, for guests to have more control and convenience during their stay.
03
Smart Hotel Rooms
Hotels are experimenting with artificial intelligence devices, such as Amazon Echo and Amazon Dot, as tools for customer service and offering hotel-specific requests, like room service and wake-up calls.
Industry implications
What the Smart Suite trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
IoT integration and voice-activated room features offer opportunities for hotels to provide personalized experiences and increase consumer engagement.
For
Artificial Intelligence Industry
Artificially intelligent devices, such as Amazon Echo, are being tested as tools for customer service and hotel-specific requests, which presents disruptive innovation opportunities in the industry.
For
Robotics Industry
Relay, an autonomous robot, was introduced in Japan's Prince Hotel as the newest bell boy, and this serves as an opportunity to alter the hospitality industry permanently with similar customer service-specific robots.
Workshop question
How can you adapt to the modern consumer who increasingly prefers to interact with technology rather than a human?
Trend signals
Trend signals for Smart Suite
Trend score 2.9 out of 10, from popularity 51%, activity 29%, freshness 8%.
Popularity51%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smart Suite trend
4 featured examples from Sep 2, 2016 to Aug 16, 2017CategoryTech
Autonomous Hotel-Roaming Robots
'Relay' is Japan's Prince Hotel's Newest Bell Boy
Autonomous robot staff, like Relay, can revolutionize the hospitality industry by automating and optimizing customer service, while cutting down cost, time and human error.
CategoryWorld
Smart Hotel Rooms
Best Western is Experimenting with Adding Amazon Dot to Suites
The hospitality industry can incorporate voice-activated devices to provide seamless and enhanced guest experiences.
CategoryWorld
Voice-Controlled Hotel Suites
This High-Tech Hotel Integrates Siri for Hands-Free Room Control
Develop innovative hotel room features to improve the guest experience and attract tech-savvy travelers
CategoryWorld
AI-Integrated Hotel Rooms
Wynn Resort's High-Tech Hotel Rooms are Equipped with Amazon Echo
The hospitality industry can utilize AI-integrated hotel rooms to enhance guest satisfaction and differentiate their offerings from competitors.
