Category
World
Layered Getaways
Trend cluster
Category
Digital
Concierge
Hotels leverage mobile technology to provide autonomous support.
3.7
Trend score
Trend
What is the Digital Concierge trend?
Digital Concierge: While the ideal version of extremely personalized hospitality might have each guest paired up with their own personal concierge, many hotels are leveraging mobile technology that is offering something incredibly close. Through apps and mobile phones that are programmed to offer the same conveniences, tips and insider knowledge travelers are used to receiving from the front desk, the hospitality industry can cater to consumers on a much more individual level, wherever they are. This plays into the need for autonomy many travelers seek, providing them with a sense of confidence as they know they'll be receiving 5-star treatment even off hotel premises.
Trend themes
Themes within the Digital Concierge trend
Three behaviours holding the trend together01
Personalized Hospitality Apps
Hotels are using mobile apps to provide personalized recommendations and activity information to guests, promoting last-minute bookings and spontaneous experiences.
02
Hotel Handset Gadgets
Hotels are providing free smartphone services to guests via Handy devices, offering unlimited calls and texts, LUXOS city guides, and serving as room keys, as well as connecting guests to other hotel services such as room service.
03
Real-Time Translation Apps
Apps like Hostelworld's 'Speak the World' feature are helping bridge communication gaps between tourists and locals by offering real-time translation services through mobile devices.
Industry implications
What the Digital Concierge trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can leverage personalized mobile apps and handset gadgets to provide individualized experiences and hassle-free services to guests, encouraging spontaneous experiences and higher customer satisfaction.
For
Technology
The technology sector can innovate and develop new features and devices for the hospitality industry, such as real-time translation apps and free smartphone services for guests, to improve communication and facilitate access to services.
For
Travel and Tourism
The travel and tourism industry can offer a more authentic and personalized experience to travelers by partnering with the hospitality industry and integrating mobile solutions that provide real-time information and recommendations, making trips more memorable and enjoyable.
Workshop question
How can you ensure your consumers are still thinking about your brand even when they aren't directly interacting with it?
Trend signals
Trend signals for Digital Concierge
Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Digital Concierge trend
4 featured examples from Sep 10, 2016 to Jun 26, 2017CategoryTech
Hotel Handset Gadgets
Handy Devices Provide Free Smartphone Service and Access to Other Ammenities
Disruptive innovation opportunity: Hotels can adopt Handy devices to enhance guest experiences, streamline services, and differentiate themselves from competitors.
CategoryTech
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
The hospitality industry is embracing personalized apps to provide better guest experiences and drive revenue through last-minute bookings.
CategoryTech
Real-Time Translation Apps
Hostelworld's App Now Includes a 'Speak the World' Feature
Opportunity to disrupt and improve the tourism industry by reducing language barriers for tourists.
CategoryWorld
Hospitality Concierge Smartphones
Momo is a Mobile Concierge for International Travellers
Companies in the travel and tourism industry can leverage personalized travel app solutions like Momo to enhance customer experiences and differentiate themselves from competitors.
