'Magnises NOW' is a membership club app that functions as an extension of the Magnises "black card."
The app connects urban Millennials and gives them access to information about network events, restaurant openings, and other business and entertainment-minded activities. The recommendations are shared in real-time and personalized based on the needs of the user and the business' general understanding of the generation it targets. Members pay a $250 annual fee to be part of the club and as of now, it has been launched in NYC and DC.
This membership club app offers the exclusivity of a members-only club without the stuffiness and strict policies often associated with them. By catering to the Millennial lifestyle, Magnises is able to associate itself with both luxury and diversity.