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Google Updated its 'Now on Tap' to Translate Text on Android Marshmallow

— July 11, 2016 — Tech
Google's 'Now on Tap' service is about to get better. It is adding a new feature that can translate text almost instantly. Android Marshmallow users will no longer have to highlight sections of text and request a translation.

To access Now on Tap's translation feature, users have to hold down the home button on their phone and the entire page will be translated -- this includes pages with multiple languages. The translating service is not just limited to webpages, it is also available for foreign apps.

There is a limitation however -- 'Now on Tap' can only be used on phones that have one of the following languages set at its default: English, French, Italian, German, Spanish, Portuguese or Russian. Hopefully, in time, Google will expand that list to include even more languages.

Trend Themes

  1. Instant Translation Technology — There is an opportunity to develop more advanced instant translation technology that can support more languages and different types of text.
  2. Increased Accessibility — The ability to translate text instantly increases accessibility for people who speak different languages and also creates opportunities in industries that involve global communication.
  3. Multilingual App Development — Developing multilingual apps that can integrate with instant translation services can create improved user experiences and expand business opportunities across different linguistic communities.

Industry Implications

  1. Language Learning — Instant translation technology can be used to develop more advanced language learning tools that provide real-time translation support.
  2. Travel and Tourism — The use of instant translation technology in travel and tourism can create more inclusive and tailored experiences for tourists who speak different languages.
  3. Multinational Corporations — Instant translation technology can facilitate communication and collaboration across teams in multinational corporations, promoting efficiency and greater understanding between team members.
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